Senior Manager GTM Enablement

About this Job

NIQ is building a Center of Revenue Enablement to strengthen commercial launch execution, accelerate go‑to‑market effectiveness, and scale best‑practice selling globally. The Senior Manager, GTM Enablement owns the enablement operating model that ensures NIQ’s most important go‑to‑market initiatives are launched with clarity, discipline, and launch execution readiness.

This role is responsible for connecting strategy to seller action—ensuring that GTM priorities are translated into clear standards, artifacts, and enablement support that improve launch effectiveness, forecast confidence, and commercial outcomes. This is not a training role; it is a senior commercial execution role focused on enablement as a control system for GTM delivery.

The role is highly cross‑functional, partnering closely with Product, Marketing, Sales, Revenue Enablement, and Regional stakeholders to ensure GTM initiatives are enabled, adopted, and reinforced consistently across markets. This role focuses on ensuring GTM initiatives are launched with clarity and execution readiness; ongoing in‑market activation will be supported in an ongoing basis.

 

Responsibilities

GTM Enablement Strategy & Operating Model

• Own and evolve NIQ’s GTM Enablement operating model across priority and core initiatives
• Define enablement standards, readiness criteria, and governance for GTM launches
• Ensure GTM enablement aligns with NIQ’s Commercial Academy, content standards, and enablement platforms

 

GTM Launch Execution & Enablement

 

• Partner with Product, Marketing, Sales, and Enablement leaders to support end‑to‑end GTM planning and launch execution
• Facilitate design and delivery of structured enablement plans for priority launches, including messaging, artifacts, and seller guidance
• Ensure sellers and managers are equipped with execution‑ready tools, not just information

Cross‑Functional Leadership & Governance

 

• Act as a senior enablement partner to GTM and commercial leadership
• Establish post‑launch feedback loops, execution reviews, and optimization cycles
• Drive alignment across functions to reduce fragmentation and improve speed‑to‑impact
• Partner closely with Lead Generation & Activation to ensure GTM initiatives transition smoothly from launch readiness into sustained in‑market execution.

 

Measurement & Continuous Improvement

 

• Monitor GTM launch execution effectiveness and enablement adoption
• Identify gaps, risks, and opportunities to improve launch quality and consistency
• Use insights to refine enablement approaches and inform future GTM initiatives

 

Qualifications

 

• Bachelor’s degree or equivalent experience
• 8–10+ years experience in sales enablement, go‑to‑market execution, commercial operations, or related roles
• Deep understanding of B2B GTM motions and commercial execution dynamics
• Proven ability to operate cross‑functionally and influence senior stakeholders
• Strong strategic thinking paired with hands‑on execution discipline
• Excellent communication skills and executive presence
• Experience working in a global, matrixed environment

 

Additional Information

 

This role has a market‑competitive salary aligned to level, experience, and location. Actual compensation will vary depending on qualifications, skills, and geography. This role may be eligible for a performance‑based bonus.

Our Benefits

• Flexible working environment
• Comprehensive healthcare coverage
• Retirement savings plans with company contributions
• Paid parental leave and generous time off
• Volunteer time off
• LinkedIn Learning and professional development resources
• Employee Assistance Program (EAP)

 

AI & Hiring Transparency

 

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks. All AI usage is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans.

 

Our Commitment to Diversity, Equity, and Inclusion

 

At NIQ, we are committed to fostering an inclusive workplace that reflects the diversity of the markets and communities we serve. All employment decisions are made without regard to race, color, religion, sex (including sexual orientation or gender identity), national origin, age, disability, veteran status, or any other protected characteristic.

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Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion