Senior Manager, Field Marketing

About the Opportunity

Contentful is seeking a Senior Manager, Field Marketing for the ANZ region to drive regional marketing strategy and execution for our enterprise and commercial go-to-market teams. This role blends strategic leadership with hands-on delivery — developing targeted marketing programs that build brand awareness, deepen customer engagement, and generate high-quality pipeline across Australia and New Zealand.

As a regional marketing leader, you’ll work in close partnership with Sales, Partner, and Demand Generation teams to design and execute integrated field marketing programs that support growth objectives. You’ll also manage one direct report that will wear many hats, providing coaching and mentorship to ensure flawless execution of field activities, events and assumes the role of a marketing generalist.

The ideal candidate combines strategic thinking with operational excellence — skilled at building programs that resonate with enterprise audiences while being deeply organized, creative, and data-driven.

What to expect?

Strategic Field Marketing Leadership

• Develop and own the ANZ field marketing strategy, aligning with global and regional go-to-market priorities.

• Serve as the regional marketing lead — ensuring alignment between local initiatives and broader global campaigns.

Campaign and Program Development

• Design and execute integrated field marketing programs (events, digital activations, partnerships, customer case studies, and regional campaigns) that increase awareness, engagement, and pipeline.

• Build campaigns that reinforce Contentful’s positioning as an enterprise-ready composable CMS.

• Collaborate with cross-functional teams (Content, Digital, Product Marketing, and Demand Gen) to ensure regional practices ladder to Global program standards.

• Own vendor relationships in region to scale and drive Brand, Content and Creative efforts forward to localize content and messaging for regional audiences

Event and Experience Management

• Oversee end-to-end event strategy and execution — including hosted events, executive roundtables, partner programs, and sponsorships.

• Manage all event logistics: objectives, materials, event marketing, creative assets, vendor management, on-site production, and budget tracking.

• Ensure every event delivers measurable business impact and an exceptional attendee experience.

Team Leadership & Collaboration

• Manage, mentor, and develop a Field Marketing Manager supporting event execution and back-of-house campaign delivery.

• Partner closely with global marketing peers to share best practices, ensure brand consistency, and amplify successful regional initiatives.

Performance & ROI Measurement

• Track, analyze, and report on campaign performance, lead quality, and ROI using Salesforce and marketing automation tools.

• Conduct post-event and quarterly performance reviews to inform future planning and budget allocation.

• Continuously refine programs based on data-driven insights to optimize results.

What you need to be successful?

• 7+ years of experience in B2B field marketing or integrated marketing, ideally within enterprise SaaS or tech environments.

• Demonstrated experience building and executing regional marketing programs that drive pipeline and influence revenue.

• Strong marketing expertise and a proven ability to collaborate with enterprise sales teams.

• Excellent organizational skills and attention to detail, with a track record of managing multiple projects simultaneously.

• Exceptional communication and stakeholder management skills — confident presenting to executives and cross-functional teams.

• Hands-on experience managing budgets, agencies, and vendors.

• A passion for creating engaging, measurable field experiences that build relationships and move prospects through the funnel.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences

• Healthcare packages and time off programs are available through Remote.com, or your contracting agency.

• Full-time employees receive Stock Options for the opportunity to share in the success of our company

• A personal education budget to improve your skills and grow in your career

• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties

• An annual wellbeing stipend to care for your physical, financial, or emotional health

• A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.

• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

The role may occasionally require in-person collaboration or attendance at Sydney-based meetings, so proximity to Sydney is preferred but not mandatory.

#LI-Remote

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at [email protected] with any information you may have.

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