Senior Manager, Digital Content & Education

Position Summary

The Senior Manager, Digital Content & Education leads the development and execution of Porch Light Health’s digital content and education infrastructure in support of new patient acquisition, patient retention, workforce development, and brand growth.

This role transforms clinical expertise, provider education initiatives, and organizational storytelling into scalable digital assets, including accredited continuing education programs, workforce development content, patient and caregiver education resources, and in-house multimedia production.

The position plays a key role in supporting grant-funded initiatives related to provider education, workforce expansion, and patient engagement.

This is a hands-on leadership role with measurable impact across growth, retention, education, and revenue pathways

Key Responsibilities

1. Provider Education & Workforce Development

Oversee production and lifecycle management of accredited CE programs

Support workforce development initiatives through digital learning content

Ensure compliance with accreditation and grant reporting requirements

Manage LMS course ingestion and storefront operations

Track CE participation, engagement, and revenue performance
Collaborate with Grants team to support education-related funding initiatives

2. Patient & Caregiver Education Strategy

Design and produce multi-format educational content for patients and approved family supports

Develop scalable family engagement programming aligned with evidence-based SUD care

Integrate education touchpoints across the treatment lifecycle

Support grant-funded patient education and community outreach initiatives

Partner with Operations to measure engagement and retention impact

3. Digital Content Leadership

Lead development of video and digital content across:

Website and landing pages

YouTube and digital platforms

Business Development materials

Recruitment and onboarding

Social media and campaigns

Conduct and edit interviews with alumni, staff, providers, and leadership

Convert live events into enduring digital assets

Maintain centralized digital asset library and governance standards

4. Visual Brand & In-House Production

Lead internal photography initiatives to build and maintain a proprietary image library

Produce commercial-style brand and recruitment videos

Ensure visual consistency across markets and service lines

Reduce reliance on external production vendors where appropriate

5. Webinar & Live Event Production

Manage technical execution of webinars and hybrid events

Support speaker readiness and content capture

Ensure repurposing of event content into scalable assets

Integrate lead capture and follow-up workflows

6. Reporting & Performance Measurement

Deliver quarterly dashboards linking digital education and content initiatives to:

Acquisition metrics

Retention metrics

CE revenue

Workforce engagement

Maintain LMS satisfaction ≥80%

Achieve ≥95% on-time content delivery

Support defined retention and engagement improvement targets in partnership with Operations

Qualifications

5+ years experience in digital content production, multimedia strategy, or education delivery

Experience managing LMS platforms preferred

Strong video production, editing, and photography capability

Experience supporting education or workforce development initiatives preferred

Ability to operate independently and manage multiple production pipelines

Strong cross-functional collaboration skills

Healthcare or mission-driven experience preferred

Compensation:

$85,000 – $115,000 annually, based on experience, location, education and internal equity

Comprehensive benefits: medical, dental, vision, LTD, Basic Life, Accident, Critical Illness, PTO, holidays, retirement plan, discretionary bonus

Porch Light Health is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or other protected characteristics.

Position open to candidates residing in Colorado or New Mexico

Anticipated Application Window - This role is anticipated to close within 5 days from the date of posting.  However, if the position has not been filled, PLH may keep the application period open longer.