Senior Manager Corporate Communication

Corporate Communications & Brand Management

• Develop and execute integrated corporate communication strategies to strengthen brand image, reputation, and consistency across all channels, aligned with brand guidelines and messaging frameworks.

• Plan and deliver brand-building, publicity, and communication initiatives for existing and new services, including pre- and post-launch campaigns aligned with business priorities and timelines.

• Support organisation-wide communication requirements across functions, ensuring effective messaging through communiqués that drives engagement and business outcomes.

• Manage brand reputation across print, digital, social media, and online advertising platforms, adopting best practices in corporate communications and brand building.

Strategic Content Development

• Create, edit, and refine high-impact content for corporate websites, newsletters, brochures, AV scripts, speeches, opinion pieces, white papers, case studies, advertisements, and corporate background materials.

• Develop compelling narratives reflecting the organisation’s perspective on industry, economic, and geopolitical issues.

• Prepare leadership communication assets including speaking points, Q&As, talking notes, and spokesperson briefs for conferences, panels, and media interactions.

• Ensure consistency in tone, structure, and clarity across platforms, and support crisis communication through holding statements, reactive responses, and stakeholder messaging.

Internal Communications

• Lead internal communication initiatives including employee newsletters, regional HR newsletters, intranet updates, announcements, industry updates, and newsflashes.

• Ensure timely, accurate, and engaging messaging to drive employee engagement and organisational alignment.

Media Relations & Thought Leadership

• Draft and manage press releases, media advisories, editorials, advertorials, and official statements.

• Plan and execute media releases, advertisements, events, briefings, interviews, and promotional activities for new initiatives and developments.

• Build and sustain strong relationships with media representatives, PR agencies, and key external stakeholders.

• Monitor and analyse media coverage, competitor activity, and industry trends to identify opportunities and manage reputational risks.

Research, Analysis & Insights

• Conduct research and analyse industry reports, policy papers, and market trends to generate insightful communication and discussion documents.

• Translate complex information into clear, impactful messaging for diverse stakeholder groups.

• Stay current on industry, economic, and geopolitical developments to ensure content relevance and contextual depth.

Stakeholder Collaboration & Governance

• Partner with senior leadership and cross-functional teams to deliver communication aligned with strategic priorities.

• Collaborate with PR agencies, media partners, and internal communication teams to ensure consistency and accuracy across all touchpoints.

• Draft, review, and update corporate communications and media management policies and guidelines, and support client relationship management activities as required.

Operations, Vendor & Budget Management

• Ensure smooth functioning of the Corporate Communications function in line with ISO 9001 SOPs and quality standards.

• Identify, negotiate, and manage agencies and vendors to ensure cost-effective delivery and strong ROI.

• Maintain budgetary control across communication and marketing initiatives.

• Manage multiple projects simultaneously with strong editorial rigor, confidentiality, and adherence to timelines.

Sustainability

• Promote judicious use of natural resources.

• Adhere to the organisation's environment, health, and safety policies, objectives, and guidelines.

Requirements:
Anti Bribery Management Systems (ABMS)

• Follow the ABMS roles and responsibilities details as prescribed on the ABMS manual.

a. Understanding of ethical standards and the importance of integrity in business practices.

b. Ability to identify and evaluate risks related to bribery in various business contexts. For more detailed explanation, follow the ABMS manual.

Education

• Postgraduate in mass communication / journalism or global equivalent degree.

Experience

• 8-12 years of experience in a corporate communications and content writing role.

• Excellent written and verbal communication skills, with a strong focus on high-quality content writing.

Critical Competencies

Behavioral Competencies

Proficiency Level

· Communication

· Digital Fluency

· Diversity, Equity, and

Inclusion Orientation

· Personal and Professional

Development

· Leadership

· Entrepreneurship

· Quality & Service Orientation

· Teamwork & Collaboration

· Delivering Results

Functional Competencies Proficiency Level

· Content Development

· Media Handling Skills

· Interpersonal Skills