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Senior Manager, Celebrity & Influencer Relations

Shadow

New York, NY (SHADOW NY) Hybrid permanent

Posted: December 17, 2025

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Quick Summary

A Senior Manager, Celebrity & Influencer Relations is a key role that requires a strong background in influencer marketing, creative strategy, and effective communication. The ideal candidate will lead strategic influencer initiatives, manage relationships, and drive impactful campaigns for clients. This is a challenging role that requires a high level of expertise and a strong track record of success.

Job Description

SHADOW is seeking a proactive and results-driven Sr. Influencer Manager to join our team. The ideal candidate must have 6+ years of agency or in-house experience and lead strategic influencer initiatives, manage relationships, and drive impactful campaigns for our clients. Your expertise in influencer data, creative strategy, and effective communication will be key to achieving outstanding results and mentoring junior staff.

What You Do:

• Clear Communication: Communicate effectively with internal teams and clients regarding deal terms, project updates, and strategic initiatives.

• Budget Management: Create and manage budgets and billing processes with accuracy and minimal oversight.

• Strategic Planning: Develop and execute effective strategic plans with little to no edits or supervision, ensuring alignment with client goals.

• Documentation Creation: Prepare lists, briefs, and recaps that require minimal edits, showcasing attention to detail and clarity.

• Data and Analytics Expertise: Demonstrate a deep understanding of influencer data and analytics to inform strategies and measure campaign success.

• Industry Authority: Actively engage in the influencer space, positioning yourself as an authority and staying updated on industry trends.

• Organic Coverage Securing: Secure organic influencer coverage for clients through seeding, events, and other innovative approaches.

• Creative Strategy: Demonstrate strategic, creative, and forward-thinking approaches to influencer campaigns.

• Relationship Management: Cultivate strong relationships with influencers and identify new partnerships to expand client reach.

• Protocol Adherence: Follow team protocols and approval processes diligently to ensure compliance and efficiency.

• Activity Updates: Keep supervisors informed about ongoing activities and campaign progress regularly.

• Deadline Management: Meet or exceed all deadlines, maintaining high-quality work standards.

• Contract Negotiation: Negotiate contracts effectively, ensuring favorable terms for clients.

• Team Support: Offer assistance beyond your job description, contributing to team success.

• Mentorship: Provide mentorship and growth opportunities for junior staff, fostering a collaborative learning environment.

• Timely Responses: Respond promptly to inquiries and team requests, ensuring smooth communication flow.

• Knowledge Sharing: Share materials, contacts, and relevant news with the team to enhance collective knowledge.

• Innovative Thinking: Contribute new ideas and creative solutions to drive successful influencer strategies.

What You Bring:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

• Proven experience in influencer marketing or account management, preferably in an agency setting.

• Strong understanding of influencer data, analytics, and industry best practices.

• Excellent communication, negotiation, and interpersonal skills.

• Ability to manage multiple projects simultaneously and meet deadlines.

• Experience mentoring and developing junior team members.

• Experience with tools such as GPS, HYPR, Fashion Monitor, and Celeb Intelligence.

Annual Compensation

$90K - $130K (commensurate with experience)

What We Provide:

• Medical + dental + vision insurance

• Generous PTO and paid holidays

• Dedicated mental health days

• Unlimited sick time

• Give Back. We want SHADOWs to extend their hearts and give back to their various communities and interests, on the clock! We offer 40 hours of paid VTO annually (voluntary time off)

• 401(k) retirement plan with matching

• Pre-tax commuter and healthcare benefits

• 12 weeks paid leave for new parents

• Individualized career mapping

• Summer Fridays (early close Fridays Memorial Day - Labor Day)

• Hybrid work schedule (1-3 days in office per week, depending on role)

While SHADOW intends to maintain these employee benefits, the Company reserves the right to modify, amend or terminate these benefits at any time and for any reason.

Additional Information

SHADOW promotes a diverse and high performing company culture. SHADOW is dedicated to providing equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.

All your information will be kept confidential according to EEO guidelines.

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