Senior Manager, Campaign Measurement

Application Deadline:

02/27/2026

Address:

33 Dundas Street West

Job Family Group:

Data Analytics & Reporting

This is a hybrid role

About the Role

The Senior Manager, Customer Campaign Measurement is a senior leadership role within the Campaign & Journey Execution & Measurement team. You will define how customer campaigns are measured, govern the frameworks that guide post‑campaign analytics, and lead a team responsible for delivering insights that improve customer contact strategies and business performance. This role shapes measurement strategy, drives analytical excellence, and ensures results and insights are trusted, timely, and aligned to business needs. You will influence senior leaders, advance measurement capabilities through innovation, and provide actionable recommendations that enhance campaign effectiveness, targeting, and customer experience across Personal and Business Banking.

Key Responsibilities

Strategy & Planning

• Develop and maintain the enterprise measurement strategy for targeted customer communications across channels.
• Build and evolve a measurement roadmap that advances automation and the communication of campaign results using AI and modern analytical tools.
• Align data sources, reporting frameworks, and analytical capabilities to support robust post‑campaign analytics.
• Develop annual measurement plans and performance scorecards that support business priorities.
• Leverage market and industry best practices to benchmark performance and identify improvements.
• Prioritize and manage deliverables across Personal and Business Banking to ensure key business objectives are met.

Data, Analytics & Insights

• Lead the analysis of direct‑to‑consumer campaign performance, including attribution, targeting effectiveness, incremental impact, and contact optimization outcomes.
• Establish common reporting standards, measurement methodologies, and analytical metrics.
• Oversee the creation of dashboards and reporting that provide a holistic, transparent view of campaign effectiveness.
• Ensure campaign design incorporates measurement best practices, statistical rigor, and test‑and‑learn principles.
• Communicate insights and recommendations to senior leadership to influence decision‑making.
• Share learnings across teams to scale insights and accelerate performance improvement.

Influencing & Relationship Management

• Serve as the primary point of contact for campaign measurement across all targeted communication initiatives.
• Align analytical priorities with campaign and business objectives.
• Identify opportunities to apply learnings from similar campaigns or segments to drive improved outcomes.
• Partner across Data & Analytics COE, Marketing, Product, Channels, Technology & Operations, Credit Strategy, and Risk.
• Develop business cases to advance measurement capabilities and analytical toolsets.

Leadership & People Management

• Lead, coach, and develop a team of senior analysts and measurement specialists.
• Set clear priorities, manage performance, and support talent development and mobility.
• Attract and retain high‑performing talent capable of supporting both business priorities and career growth.
• Manage external vendors related to analytics, tools, and measurement platforms.
• Champion change management initiatives that promote insight-driven decision-making.

Change Management & Innovation

• Drive a fact‑first culture grounded in experimentation, statistical rigor, and performance transparency.
• Continuously evolve measurement capabilities by introducing innovative analytical techniques such as causal inference, advanced modeling, machine learning, or AI‑enabled automation.
• Streamline reporting and measurement processes to reduce operational complexity and enhance usability.
• Stay current on emerging analytical trends, tools, and technologies.

Customer Experience

• Identify and quantify opportunities to improve customer experiences through analysis of communication relevance, timing, segmentation, and channel performance.
• Ensure measurement frameworks reflect customer perspectives and align with enterprise experience principles.

Risk Management

• Ensure data is used responsibly, securely, and in compliance with regulatory, privacy, and governance standards.
• Maintain governance over measurement methodologies to ensure consistent, compliant, and reliable practices.
• Ensure measurement captures impacts to business and credit outcomes where relevant.
• Support audits and regulatory reporting related to targeted communication practices.

Required Skills & Experience

• 5+ years of experience in analytics, business intelligence, data science, or financial analysis.
• Extensive experience analyzing customer communications, marketing campaigns, or lifecycle programs.
• Proven experience leading analytical teams and developing analytical talent.
• Expertise in campaign measurement, experimentation, and advanced statistical techniques.
• Deep understanding of analytical tools, data ecosystems, and measurement methodologies.
• Experience working in financial services or similarly large, matrixed, data‑rich organizations.
• Exceptional communication, executive storytelling, and relationship‑building abilities.
• Strong ability to simplify complexity and translate insights into actionable recommendations.
• Proficiency with analytical and business tools such as Power BI, Excel, PowerPoint, Word, and data visualization platforms.

Salary:

$86,000.00 - $160,000.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.