Senior Manager, CALQUENCE Marketing - DTC

About Gaithersburg 

Our Gaithersburg, Maryland facility crafts life-changing medicines for people around the world. This campus employs more than 3,500 specialists in our field and is only a short drive from Washington, DC. This modern and vibrant scientific campus is the home of R&D and Oncology in the US. Here, we play host to some of the most groundbreaking technology and lab spaces, all crafted to encourage collaboration and cross-functional science. We believe employees benefit from being challenged and encouraged at work. We are dedicated to encouraging a culture of inclusion and collaboration. 

The Gaithersburg site offers various amenities to help boost efficiency and help keep our employees happy and healthy. This includes a fitness center, employee healthcare clinic, electric vehicle charging stations, dry cleaning, full-service cafeteria, and copy center. This is where you’ll find newly-designed, activity-based workspaces to suit a variety of working styles while strengthening collaboration between teams.

The Sr. Marketing Manager, Consumer - CALQUENCE – will be responsible for contributing to DTC strategy and execution. This includes all media strategy, digital strategy, and creative execution across multiple indications. These indications represent a significant opportunity in a complex and competitive environment. You will play a critical role in shaping digital activities and assets, long term strategic planning, and executing a robust DTC plan across digital, TV and other non-personal channels for patients.  The role will require effective collaboration with numerous cross functional stakeholders including Insights/Analytics, commercial support teams, compliance, regulatory, training, sales, and corporate affairs.  

Typical Accountabilities:

• Strategy and insights: Generate actionable insights; develop integrated DTC strategies, messaging, and omnichannel/AIenabled plans that feed the overarching hematology brand strategy. 

• Tactical planning and execution: Build and execute digital and media plans across DTC for all indications, including launches; manage endtoend campaign activation and optimization. 

• Video/TV leadership: Collaborate and assess DTC video strategy and execution across linear and connected TV, integrating with broader media plans. 

• Analytics and optimization: Define success metrics, monitor performance, and optimize targeting, reach, and creative; translate results into clear recommendations for future plans and business reviews. 

• Crossfunctional collaboration: Partner with Brand Leads, Sales Leadership, Field, and MLR to ensure plans align with business goals and meet review requirements; engage Legal, Regulatory, and Compliance to ensure compliant execution. 

• External engagement: Collaborate with patient support groups, Corporate Affairs, and other patientrelated organizations to ensure patientcentric programs and marketshaping activities. 

• Capability building: Identify and prioritize new capabilities critical for launch and future success (e.g., advanced analytics, omnichannel orchestration); develop and implement integration plans. 

• Communication & Planning: Set clear priorities and standards; lead crossfunctional teams and influence without authority; provide timely feedback to internal colleagues and agency partners; ensure accountability and remove roadblocks. 

• Stakeholder and agency management: Lead internal/external stakeholder alignment; manage agency relationships, workflows, and budgets to deliver on objectives. 

• Leadership communications: Develop and deliver key brand presentations and contribute to sr. leadership reviews  

Essential Requirements:

• Bachelor’s Degree in relevant field 

• 3-5 years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning 

• Available to travel up to 30% 

• Effective communication and cross functional collaboration skills 

• Driven to be proactive, strategic and innovative 

• Ability to manage multiple complex projects 

• Demonstrated ability to lead without authority 

• Adapt to changing dynamics in a competitive marketplace with agility and effectiveness 

• Comfort operating in a highly regulated environment and industry 

• Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures 

• High ethical standards and personal integrity 

Preferred:

• MBA in relevant field 

• Oncology experience –highly preferred 

• Proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: DTC marketing, HCP digital, market research/analytics, strategic planning 

• Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders   

• In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning) 

• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing) 

• Launch, management, and customer-facing experience 

• Experience working in commercial alliance/partnership’ environment. 

The annual base pay for this position ranges from $151,000 to $226,600. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. 

Date Posted

09-Apr-2026

Closing Date

22-Apr-2026Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.