Senior Manager, Brand Strategy Lume Deodorant

About Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

About the Role

We are seeking a visionary Senior Manager, Brand Strategy to lead strategy and execution for Lume Deodorant and unite cross-functional teams to deliver high-impact initiatives. This leader will drive breakthrough performance and sustainable growth by shaping strategy across pricing, promotion, innovation, margin, and distribution—grounded in data, insights, and a deep understanding of category and consumer dynamics.

In this role, you will act as the brand’s connective force: aligning stakeholders, managing complex projects, and ensuring seamless execution across marketing, creative, R&D, operations, finance, and external partners. You’ll monitor performance to identify opportunities, optimize plans, and guide decision-making that accelerates results. You will also steward the full innovation lifecycle from concept brief through launch, maintain an omni-channel calendar of key brand moments, and translate market and competitive insights into actionable growth strategies. Additionally, you’ll oversee brand budget management—including PO creation, invoicing, and reconciliation—to ensure strong financial stewardship.

What you will accomplish

• Lead brand strategy with a business-first mindset, leveraging consumer insights and cultural understanding to drive both long-term brand equity and near-term performance.

• Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution

• Leverage data tools and consumer insights to develop firm understanding of category and consumer dynamics. Monitor performance of the brand and proactively recommend optimizations informed by an in-depth understanding of the brand positioning, consumer target, category and competitive set.

• In partnership with the Brand Director, contribute to innovation and new product development from brief to launch through the Stage Gate process.

• Develop and maintain an omni-channel calendar of key brand moments (product launches, deal periods, in-store marketing activity, big marketing activations, etc.) that’s widely shared.

• Influence cross-functional partners (creative, insights, sales, operations, e-commerce, retail) to move initiatives forward and ensure tight execution.

• Analyze market, retailer, and competitive trends to identify whitespace and unlock new growth opportunities.

• Manage the brand budget end-to-end, including PO creation, invoicing, reconciliation, and financial forecasting.

This should describe you

• Bachelor’s degree required, preferably in Marketing, Economics, or a related field. MBA is a bonus.

• 7+ years of experience including GM-style business or brand ownership. Strongly prefer a combination of:

• Brand management or commercial experience in CPG or retail

• Plus a diverse experience such as in consulting, banking or startup that was analytical and fast-paced

• Strong analytical capability—you dig into the data, extract insights, and make smart business decisions.

• Prior experience in beauty, personal care or lifestyle brands is preferred

• Proven experience leading cross-functional teams

• Proven experience managing a business in a matrixed environment.

• Experience developing project briefs and creative briefs.

• Strong commercial and strategic acumen, with experience in P&L and budget management

• Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items

• Ability to lead through ambiguity and operate with independence.

• Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion

• Proactive and resourceful—comfortable working through ambiguity and solving problems independently

Here's who you'll work with

• Reporting to Brand Director, Lume

• Working on the Lume + Mando Marketing team

• Lead cross-functional team to deliver omni-channel product launches by collaborating with Product, Finance, Creative, Marketing, DTC, Retail, and Amazon teams.

Benefits and perks

• Medical, dental, and vision coverage

• 401k match

• Equity in Mammoth Brands

• Flexible time off and working hours

• Wellness and L&D stipends

• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years

• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood

• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop

• Free products from all of our brands

The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Tuesdays & Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $145,000-$175,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.