Senior Manager, Brand Design

At Underdog, we make sports more fun.

Our thesis is simple: build the best products and we’ll build the biggest company in the space, because there’s so much more to be built for sports fans. We’re just over five years in, and we’re one of the fastest-growing sports companies ever, most recently valued at $1.3B. And it’s still the early days.

We’ve built and scaled multiple games and products across fantasy sports, sports betting, and prediction markets, all united in one seamless, simple, easy to use, intuitive and fun app.

Underdog isn’t for everyone. One of our core values is give a sh*t. The people who win here are the ones who care, push, and perform. If that’s you, come join us.

Winning as an Underdog is more fun.

About the role

The Sr. Manager, Brand Design will drive and oversee the development and execution of Underdog Brand Design design efforts across various marketing channels. You have the experience, impeccable craft, and confidence to set a bold direction. You will work closely with cross-functional teams including marketing, product, content, and external agency partners to ensure our look & feel is distinct, consistent and persuasive. This role requires a blend of exceptional creativity, strategic thinking, and leadership to ensure the Underdog brand resonates with our audience and positions us a leader in the category. This role requires a deep understanding of our category, and the ability to create exceptional work.

• Champion the Underdog brand — evolve our visual identity and ensure it’s applied consistently, persuasively, and distinctively across all channels.

• Set the creative direction — lead design across campaigns, digital experiences, and branded content that capture the spirit of “Fan’s Best Friend.”
Drive creative excellence — partner with marketing and content teams to ensure every output meets the highest standards of craft and brand clarity.

• Collaborate cross-functionally — work closely with Product, Promotion, and Growth teams to deliver unified, high-impact experiences.

• Leverage data and insight — use audience research and campaign performance to inform design strategy and continuously raise the bar.

• Manage external partners — lead agencies and creative collaborators with clarity, feedback, and inspiration.

• Mentor and elevate — grow internal design talent and culture around bold ideas and impeccable execution.

Who you are:

• 10+ years of agency or in-house experience leading brand design or art direction.

• A portfolio packed with world-class, category-defining work — especially in sports, entertainment, or lifestyle.

• Proven track record of shaping distinctive brand identities and design systems that drive measurable impact.

• Deep experience with integrated campaigns and cross-channel storytelling.

• Confident presenter and creative storyteller with executive presence.

• Expert in balancing craft, speed, and scalability in a fast-moving environment.

• Thrives in ambiguity — proactive, decisive, and energized by building something great.

Our target starting base salary range for this position is between $140,000 and $157,500, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO for full-time employees (we're extremely flexible with the exception of the first few weeks before & into the NFL season)

• 16 weeks of fully paid parental leave

• Home office stipend

• A connected virtual-first culture with a highly engaged distributed workforce

• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.

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