Senior Manager - Brand Communications

Who we are 

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department. 

How you will contribute 

The Senior Manager - Brand Communications is Asure's brand steward, storyteller, and communications strategist — reporting directly to the CMO. This is a high-ownership role at the intersection of brand strategy, content leadership, reputation management, and internal and external communications. It's not a role for someone who manages process. It's a role for someone who builds things that matter and sets the standard for how a growth-oriented company shows up in the world.

You'll own the full brand system — not as a PDF on a shared drive, but as a living, AI-native infrastructure that keeps Asure on-brand at scale across every channel, team, and tool. You'll lead a Content Manager and partner closely with Growth Marketing, Demand Generation, Product, and Sales to ensure every message, asset, and interaction reflects who Asure is and where it's going.

The ideal candidate is an exceptional writer and storyteller who leverages AI to multiply their impact — not replace their judgment. They have a strong design eye, a bias toward action, and the instincts to know when to move fast and when to get it right.

Brand Strategy & Brand Operating System

Own and evolve Asure’s brand identity, voice, messaging framework, and visual standards.

Build and maintain an AI-native Brand Operating System — structured prompt libraries, brand guidelines in AI-readable formats (JSON and markdown), messaging frameworks, and shared assets that scale brand consistency across the organization without relying on static documents.

Partner with Growth Marketing and Demand Generation to ensure campaign creative, copy, and positioning are consistently on-brand.

Act as the internal expert and final voice on brand standards, tone, and presentation quality.

Content Leadership

Manage and develop a Content Manager responsible for long-form content (blogs, ebooks), SEO/AEO web copy, and campaign copywriting support.

Set the content strategy and editorial standards that govern how Asure educates, attracts, and engages its audience.

Write and edit high-impact content yourself — from executive messaging and brand narratives to campaign headlines and keynote language.

Extend the Brand Operating System into a scalable content engine — acting as the human-in-the-loop editor who sets the standard, directs AI-assisted production, and ensures every output meets the bar before it ships.

Social Media

Own Asure’s brand social media presence across all major platforms — Facebook, Instagram, YouTube, LinkedIn, and emerging channels — with the understanding that reaching small business owners means showing up where they live, not just where they’re shopping.

Leverage AI tools to maintain a consistent publishing cadence, monitor brand conversations, surface trending topics, and amplify reach — without losing the human voice that makes the brand worth following.

Partner with Growth Managers as contributors and amplifiers — while maintaining editorial ownership of the brand voice.

Reputation Management

Take a proactive, always-on approach to managing Asure’s brand reputation across G2, Glassdoor, the Better Business Bureau, and other key review and rating platforms.

Build and execute programs to drive positive reviews from customers and employees, and respond to existing reviews with speed and professionalism.

Leverage AI-powered monitoring tools to stay ahead of reputation signals and flag issues before they escalate.

Own the brand’s public perception metrics and report on progress to marketing leadership.

PR, Media & Awards

Own Asure’s external communications strategy, including press releases, media pitching, and journalist relationships.

Lead a proactive awards and recognition program — identifying relevant competitions, managing the submission process, and maximizing visibility from wins.

Build relationships with industry analysts and manage analyst relations as the company’s profile grows.

Serve as the primary communications partner for the CMO on external-facing brand moments.

Internal Communications & Events

Own Asure’s internal communications function, including a monthly company town hall and other all-hands communications as needed.

Lead the planning and execution of the annual Sales Kickoff — Asure’s largest internal event — from theme and content to logistics and experience.

Own the annual employee awards trip, managing end-to-end planning to deliver an experience that reflects Asure’s culture and values.

Partner with HR and leadership to ensure internal communications reinforce company culture, values, and strategic direction.

Qualifications

Bachelor’s degree preferred; equivalent experience considered.

5+ years in brand, communications, content, or a related marketing discipline, with at least 2 years in a people management role.

Exceptional writing and editing skills across formats — from long-form narrative to short-form copy to executive communications.

A strong design eye and the ability to direct creative work, brief designers, and evaluate output against brand standards (design execution experience a plus, not required).

Demonstrated experience building or governing a brand system, including voice guidelines, messaging frameworks, and visual standards.

Hands-on experience with reputation management platforms (G2, Glassdoor, BBB, or similar) and a track record of improving brand sentiment.

Experience with PR, media relations, and/or award submission programs.

Fluency with AI tools for writing, content production, brand management, and monitoring — and a genuine enthusiasm for building AI-native workflows.

Experience planning and executing large-scale internal events (SKO, company-wide meetings, or similar).

B2B SaaS or HCM industry experience strongly preferred.

Highly organized, proactive, and able to manage multiple high-visibility workstreams simultaneously.

A collaborative leader who earns trust across functions and knows how to influence without authority.

Benefits

Medical, Dental, Vision, HSA, FSA- All effective on day 1!

Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability

401K Program with 3% safe harbor contribution

Employee Stock Purchase Program

Fitness Reimbursement Program

Self-Managed PTO

Our Mission

To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.

Helping customers grow by getting the most from their human capital.

Helping our employees grow personally and professionally.

Growing relationships in our communities that inspire goodness.

Grow shareholder value.

Our Vision

Be the most trusted Human Capital Management resource to entrepreneurs everywhere.

Our Values

Reflect who we are and what we stand for as a company.

Embrace Change

Lead with Integrity

Own the Outcome

Deliver Awesome

Be a Good Human

We are an equal opportunity employer.

NO AGENCIES PLEASE:

Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.