Senior Manager, B2B Marketing

The position:

The Senior Manager, B2B Marketing, will lead marketing strategy and execution for A Place for Mom’s Community, Healthcare, and Home Care businesses, which support and engage senior living communities, healthcare organizations, and home care agencies across our partner network.

This role will provide our senior living, health care, and home care businesses with positioning, messaging, and marketing materials. They will execute campaigns to shape how we show up with our external partners. This person works cross-functionally across the organization to ensure our departments are equipped to effectively market A Place for Mom to the providers in our network

What you will do:

• Lead B2B product marketing efforts, including value propositions, positioning, messaging, and go-to-market planning.

• Develop and execute integrated B2B marketing campaigns that align brand strategy, partner needs, and acquisition goals for senior living community, healthcare organization, and home care agency partners.

• Serve as the primary advocate for B2B our partners network, translating customer insights into actionable messaging, marketing strategies, and product recommendations.

• Ensure B2B messaging and campaigns are cohesive with the overall brand strategy and narrative.

• Work cross-functionally with Product, Technology, Sales, and partner-facing teams to ensure offerings, messaging, and enablement align to partner needs and that B2B partner needs are brought into the product roadmap.

• Oversee the development of key B2B brand assets, including conference materials, sales enablement, thought leadership, social assets, written communications, and creative copy.

• Partner with Customer Research team to identify additional insights needed on B2B partners, develop research plan, conduct research, and develop insights.

• Own and evolve B2B brand KPIs, contributing to the broader, firm-wide narrative of performance and growth in partnership with analytics and measurement teams.

Qualifications

Required Skills & Competencies:

• Bachelor's degree required.

• 5+ years of experience in B2B marketing for high-growth, customer-centric digital companies

• Self-motivated and resourceful with the ability to think strategically and work independently; energized by a hands-on culture

• Past experience being focused on the customer and driving real customer insights that led to breakthrough results

• Highly passionate about customer experience with a track record of using customer insights to drive breakthrough results

• Previous success executing complex marketing programs for small to mid-sized digital focused brands

• Excellent analytical, communication and presentation skills; must be action-oriented

• Collaborative team player, ready to share success across a high-performing marketing team

• Ability to handle obstacles, and feedback with perseverance, creativity, and positivity

• Experience collaborating cross-functional with acquisition marketing, product team, B2B marketing, etc.

• Experience managing external agencies including brand agency, PR agency, and other creative partners

• Fluent in being able to translate and drive growth across brand and performance channels simultaneously

• Exceptional writing and editing skills, with the ability to translate complex concepts into clear, compelling partner-facing messaging across multiple channels

• Experience in senior living, healthcare, home care, or adjacent industries preferred.

Compensation:

• Base Salary: $130,000 to $160,000 + 20% Bonus

• Benefits:

• 401(k) plus match

• Dental insurance

• Health insurance

• Vision Insurance

• Paid Time Off

About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.

• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.

• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.

• Embrace Change: We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.