Senior Manager - Audience Planning and Measurement

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, vi e creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

GENERAL DESCRIPTION

The Audience Planning and Measurement Lead is a critical role responsible for leveraging audience insights to drive the performance of media campaigns across all channels. This individual will lead the planning, execution, and analysis of audience targeting, segmentation, and optimization strategies within media activations. He/she will be responsible for providing actionable insights to inform media buying decisions, campaign performance improvements, and platform innovation. This role requires a strong understanding of audience data, ad tech platforms, media buying strategies, and the ability to translate data into compelling narratives and strategic recommendations to maximize media ROI.

DUTIES AND RESPONSIBILITIES

• Audience Research and Insights for Media

• Develop detailed audience profiles specifically for media targeting, including demographics, interests, behaviors, and media consumption habits.

• Analyze data from various sources to identify audience segments and opportunities for media targeting.

• Ensure seamless integration of audience data across various ad tech and online platforms.

• Monitor competitive media strategies and audience targeting tactics to identify opportunities for differentiation.

• Translate data into actionable insights and recommendations for media buyers and campaign managers.

• Create and deliver regular reports and presentations on audience insights, trends, and media performance to stakeholders.

• Keep abreast of the latest trends in audience research, ad tech, and media buying strategies.

• Audience Planning and Strategy for Media Activation

• Create and implement audience-centric media strategies aligned with business goals and campaign objectives.

• Define target audience segments and develop targeting strategies for various media channels.

• Work with media buyers to develop audience-specific channel strategies and media plans.

• Provide audience insights to inform creative development and messaging for media campaigns.

• Develop and implement personalization strategies within media campaigns to enhance relevance and engagement.

• Design and implement A/B tests to optimize audience targeting, creative messaging, and bidding strategies within media campaigns.

• Develop customer journey maps to understand the audience experience across different media touchpoints.

• Measurement and Analytics for Media Performance

• Establish key performance indicators (KPIs) to measure the effectiveness of audience targeting and media campaigns (e.g., reach, frequency, CTR, conversion rate, cost per acquisition).

• Track and analyze audience engagement, conversion rates, and other relevant metrics within media campaigns.

• Develop and maintain dashboards and reports to monitor media performance and identify areas for improvement.

• Implement attribution models to understand the impact of different media channels and audience segments on conversions.

• Ensure data accuracy and integrity across all platforms.

• Create compelling data visualizations to communicate media performance insights to stakeholders.

• Team Leadership and Collaboration

• Collaborate with media buyers, campaign managers, creative teams, and other stakeholders to ensure alignment on audience strategies and media performance.

• Build and maintain strong relationships with key stakeholders and partners, specifically in online media.

• Provide training and development opportunities for team members on audience targeting and media analytics.

• Effectively communicate audience insights and media performance recommendations to stakeholders at all levels.

• Present media performance findings and recommendations to senior management.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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