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Senior Manager / Associate Director, Account Development (Sales)

NielsenIQ

Singapore, 01, Singapore permanent

Posted: April 28, 2026

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Quick Summary

Senior Manager / Associate Director, Account Development (Sales) is responsible for leading the development of new sales strategies and accounts across various markets. This role requires a strong understanding of market trends, consumer behavior, and data analysis skills. The ideal candidate will have a proven track record of success in driving revenue growth and building strong relationships with key clients.

Job Description

NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durable manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NIQ GFK is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

The Senior Manager/Associate Director, Account Development for NIQ will provide global leading information services and products to our clients, mostly in the Consumer Packaged Goods industry. Our data offers comprehensive and timely information on market shares and category penetration, competitive sales volumes, and insights into distribution, pricing, merchandising, and promotion. By combining this detailed information with our professional consultative services, we offer valuable insights and expertise that help consumer packaged goods (CPG) brands and retailers improve their manufacturing, marketing and sales decisions. The role will be working in the commercial team.

Responsibilities

Client Relationship Management

• Own the client relationship and lead the client engagement for the assigned accounts by having a strong understanding of their business priorities
• Foster relationships at all levels and functions of the client organization to identify opportunities for incremental product/solution sales
• Work with the Customer Success team to ensure client service standards are delivered

Business Development

• Provide relevant product solutions that answer client business issues/opportunities
• Develop a winning sales framework for retaining current and approaching new clients 
• Work on strategy and approach to win back lapsed clients
• Launch and introduce new services in the market to drive adoption among clients
• Build a strong pipeline through regular engagement with clients
• Build the company’s positive image through active participation in professional associations and industry conferences/seminars
• Contribute to the short-term strategies and business plans for the growth of the business unit based on the global and regional direction

Financial Management

• Achieve key financial metrics: revenue, profitability, and cash collection, as well as other related business development objectives
• Ensure proper pricing and contracts are applied according to the company's policies and guidelines
• Understand the company's financial guidelines such as forecast and pipeline management
• Use sales technology and digital tools to do work efficiently by recording prospects, forecast pipelines and converting sales
• Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets

• Bachelor’s Degree in the related field
• At least 6-10 years experience in Commercial, Business Development, Market Research, or consulting agencies
• Prior working experience with Consumer Packaged Goods/ FMCG accounts would be an advantage
• Has knowledge of research techniques and methodologies
• Has strong analytical skills and business commercial acumen
• High communication skills (communicating with clients, partners, and thought leadership both inside and outside the company)
• Open to learning tools for sales and marketing

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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