Senior Manager, Analytics and Insight (Hybrid)

Senior Manager, Analytics and Insight (Hybrid - 2 days onsite per week)

Overview:

As the Senior Manager of Analytics & Insights, you will lead the team responsible for transforming data into trusted, actionable intelligence and data-driven strategic recommendations for teams across the organization. You will manage a cross-functional team of analysts and data scientists, driving the shift from reactive reporting to proactive, strategic insight generation. This role sits within the Data organization, reporting to the VP of Data, and serves as a critical bridge between technical data infrastructure and business decision-making. Success looks like a team that operates with high autonomy, delivers consistent metric integrity, enables self-service analytics at scale, and serves as trusted thought partners for leaders throughout the business.

The impact you'll make:

• Define and execute the analytics strategy across BI, analytics, and data science functions to align with company OKRs and CTO-level priorities

• Own the organization's metrics framework, ensuring consistency, accuracy, and trustworthiness of KPIs across all business domains

• Lead the build-out of self-service analytics capabilities, including dashboard infrastructure, semantic layers, and AI-powered tooling

• Drive proactive strategic insights to improve the caliber of decision-making across the business

• Partner with Engineering, Product, Finance, and Marketing stakeholders to prioritize data workstreams and translate business questions into scalable analytical solutions and recommendations

• Identify and execute opportunities to improve team efficiency through tooling, AI integration, and cross-functional process improvement

• Oversee analytics support for critical business initiatives including ERP migrations, compliance workstreams, and platform transitions

• Present strategic findings, metric insights, and team roadmap to executive leadership and the CTO

• Design and oversee A/B testing and other experimental methodologies to validate product hypotheses

• Stay current with industry trends and best practices in analytics

What you've accomplished:

• Lead and develop an 6+ person team spanning analytics, business intelligence, and data science

• Own hiring, onboarding (including structured 30/60/90 plans), performance management, and career development for all direct reports

• Foster a culture of ownership, intellectual rigor, and continuous improvement, including deliberate upskilling in AI-assisted workflows

• Triage and prioritize team backlog in partnership with stakeholders, balancing strategic initiatives against ad hoc demand

• Bachelor’s degree in Business, Data Science, Statistics, or a related field; Master’s degree preferred.

• 8+ years of experience in product analytics, business intelligence, or a related field, with 3+ years in a management role.

• Strong SQL proficiency and hands-on familiarity with cloud data warehouses (e.g., Snowflake) and transformation frameworks (e.g., dbt)

• Experience managing mixed-discipline teams including analysts, data scientists, and/or BI engineers

• Demonstrated ability to drive metric standardization, data governance, and self-service infrastructure at scale

• Strong executive communication skills with a track record of influencing decisions at the VP/C-suite level

• Proficiency in data analysis tools (e.g., SQL, Python) and visualization platforms (e.g., Sigma, Tableau)

• Strong understanding of statistical methods, A/B testing, and user research techniques

• Proven ability to manage projects effectively and work collaboratively in a fast-paced environment

Bonus points:

• Experience with Sigma, Tableau, or comparable BI platforms, particularly in a migration or platform consolidation context

• Familiarity with AI/LLM tooling applied to analytics workflows, documentation, or operational efficiency

• Background in ecommerce, marketplace, or regulated industries (cannabis, pharma, fintech)

• Experience supporting SOX-adjacent data validation or ERP integration workstreams

• Exposure to product analytics, experimentation frameworks, and attribution modeling

The base pay range for this position is $169,076 - $186,550 per year

2026 US Benefits for Full Time, Regular Employees:

• Physical Health (Medical, Dental & Vision)

• 100% employer-paid premium for employees

• Up to 80% coverage for dependents

• Company HSA contribution with the High Deductible Health Plan

• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)

• Basic Life, Voluntary Life and AD&D Insurance options

• Supplemental, voluntary benefits

• Student Loan Repayment/529 Education Savings with a monthly company contribution

• FSA (Medical, Dependent, Transit and Parking)

• Voluntary Life and AD&D Insurance

• Critical Illness Insurance

• Accident Insurance

• Short- and Long-term Disability Insurance

• Pet Insurance

• Identity theft protection

• Legal access to a network of attorneys

• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)

• Paid parental leave

Why Work at Weedmaps?

Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.

You too can have a hand in shaping the industry’s future; ready to roll with us?

See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporate

About Weedmaps:

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.

“Freedom to choose. Freedom to access. Freedom to enjoy.”

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will always communicate with candidates through an @weedmaps.com email address.

• CORRECT: [email protected]

• INCORRECT: [email protected]

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

• If you are interested in a role at Weedmaps, please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at [email protected] and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.