Senior Manager, Affiliate & Partnerships Marketing

About the Role

EPOS AI is building a partner-led growth engine for Southeast Asia, and this role sits at the centre of it. We are looking for a Senior Manager to own our affiliate and partnership marketing strategy across the region - designing the programmes, recruiting the right partners, and building relationships that translate into measurable merchant acquisition.

This is not a campaign management job. The person in this role will be operating across five distinct partner channels simultaneously, working closely with local marketing managers, the commercial team, and product stakeholders to get things built and shipped. You will need to be equally comfortable closing a partnership with a merchant association as you are analysing referral conversion data and iterating on programme mechanics.

If you have spent your career building partner ecosystems and affiliate channels from the ground up - and you enjoy the complexity of doing it across multiple markets - this is the right kind of challenge.

What You Will Own

1. Merchant Referral Programme

Design and manage a structured merchant-to-merchant referral programme. This means working out the right reward mechanics, integrating with our product team to build the referral infrastructure, and driving adoption through active merchant engagement.

• Define referral tiers, payout conditions, and reward structures that balance acquisition cost against lifetime value
• Work with product to build referral dashboards, unique referral links, and in-app sharing features
• Identify our highest-satisfaction merchants using usage data and turn them into active referrers
• Track referral conversion at every stage and iterate on what is not working

2. Brand and Strategic Partnerships

Identify and activate partnerships with businesses and service providers that interact with SME merchants at key moments in their growth journey. Think accountants, business registration services, real estate agents, co-working spaces, business consultants - anyone a merchant is likely to engage when they are starting, scaling, or pivoting.

• Map the SME ecosystem and identify where EPOS360 can be recommended most naturally
• Build and manage a pipeline of partnership conversations, from initial outreach to signed agreements and live referrals
• Develop co-marketing materials and partner onboarding toolkits that make it easy for partners to refer on our behalf
• Track referred merchant volumes per partnership and optimise accordingly

3. KOL and Influencer Partnerships

We want business owners who follow relevant creators to discover EPOS360 through authentic content, not traditional advertising. This channel is about finding the right voices - people whose audiences are made up of merchants and entrepreneurs - and enabling them to tell our story credibly.

• Source and qualify KOL and influencer candidates whose audiences genuinely overlap with our merchant profile
• Manage the end-to-end relationship: briefing, content direction, affiliate link setup, and performance tracking
• Develop a playbook for influencer-led livestream selling, particularly for hardware products
• Build evergreen content partnerships, not just one-off sponsored posts

4. Merchant Associations

Organisations like the Chinese Chamber of Commerce, FMAS in Singapore, HECS, and similar bodies represent concentrated networks of exactly the merchants we want to reach. Building relationships here creates referral channels that are both scalable and credible.

• Identify and prioritise merchant associations and trade bodies across Malaysia, Singapore, and the broader region
• Establish formal referral and co-promotion agreements with association leadership
• Design joint campaigns and member benefit programmes that give associations a reason to recommend us
• Represent EPOS360 at association events and build visibility within the membership base

5. Resellers, Distributors and Solution Partners

We want to build a network of external parties who will actively introduce EPOS360 to merchants as part of their own business activities. This includes traditional resellers and distributors, but also less conventional referrers - field networks whose day-to-day work brings them directly into contact with our target merchants. E.g. Delivery riders.

• Recruit and onboard resellers and distributors who can operate on an asset-light model, focused purely on merchant acquisition through referrals
• Identify and sign non-traditional referral partners whose regular business activities put them in front of the merchants we are trying to reach
• Provide partners with the tools, training, and collateral they need to refer and sell effectively
• Set and manage performance expectations for each reseller and distributor relationship

Requirements:
Experience

• 5 to 8 years in affiliate marketing, channel partnerships, or partner ecosystem development
• Demonstrable experience building or scaling a partnership programme, not just inheriting one that already existed
• Track record of working across multiple markets in Southeast Asia -- Malaysia and Singapore at minimum
• Experience recruiting and managing non-traditional referral partners is a strong advantage
• Background in fintech, SaaS, or B2B commerce is preferred but not a hard requirement

Skills and Capabilities

• Strong commercial instincts - you understand what makes a partnership worth pursuing and when to walk away
• Able to manage multiple partner types simultaneously without losing sight of outcomes
• Comfortable pulling your own performance data, interpreting it, and acting on it without waiting to be told
• Strong written and verbal communication in English; Bahasa Malaysia, Mandarin, or Bahasa Indonesia is a genuine advantage
• Experienced using affiliate management platforms such as Tapfiliate, Impact, PartnerStack, or similar
• Able to produce a partner brief, a partnership deck, and an onboarding guide without outsourcing it