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Senior Living Solutions Marketing Manager

Bayada

Staunton, VA 24401 | 38.14773054 | -79.075708313 (Office, Practice Support - Office) permanent

Posted: March 11, 2026

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Quick Summary

A Marketing Manager is hired to grow and maintain strong relationships with clients and Senior Living Solutions' care team to increase revenue and improve patient outcomes.

Job Description

Marketing Manager, Senior Living Solutions

Are you looking for an exciting opportunity in one of the fastest growing areas of healthcare that will allow you to make a difference in people's lives while you grow your career? We are BAYADA Home Health Care, a leading home health care company, and we want you to apply your energy and skills to this dynamic and entrepreneurial environment and become an integral part of a caring, professional team that is instrumental in providing the highest quality care to our clients.

BAYADA Home Health Care is seeking an experienced Account Executive to fill the role of Marketing Manager to develop and manage relationships with Senior Living Communities to promote BAYADA Home Health Care services and help expand our Senior Living Solutions. This position requires an individual who is highly motivated, results driven, and able to develop and build strong, lasting relationships.

Territory: Staunton, Harrisonburg, Charlottesville and Lexington, VA

Responsibilities:

• Generating referrals for BAYADA Senior Living Solutions by building relationships with independent/assisted living facilities and other community resources.

• Conduct market analysis; develop sales strategy, goals and plans.

• Conducting sales calls, and evaluating results and effectiveness of sales activity.

• Support business development activities and help establish and managing strong relationships with new and existing referral sources.

Qualifications:

• Minimum of a Bachelor’s Degree.

• At least two years recent sales experience in sales.

• Sales experience in Senior Living is preferred but not required.

• Formal sales training.

• Proven ability to develop and implement a sales and marketing plan.

• Evidence of achieving referral goals within the market.

• Excellent planning, organization and presentation skills are critical.

As an accredited, regulated, certified, and licensed home health care provider, BAYADA complies with all state/local mandates.

BAYADA is celebrating 50 years of compassion, excellence, and reliability. Learn more about our 50th anniversary celebration and how you can join in here.

BAYADA Home Health Care, Inc., and its associated entities and joint venture partners, are Equal Opportunity Employers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, age, disability, pregnancy or maternity, sexual orientation, gender identity, citizenship status, military status, or any other similarly protected status in accordance with federal, state and local laws. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.

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