Senior Lifecycle Marketing Manager

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 13,000+ businesses, including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

We’re hiring a Senior Lifecycle Marketing Manager to drive growth across the customer journey—from converting leads into qualified opportunities, to accelerating onboarding and activation, to improving adoption and driving expansion. You will own strategy and execution of behavior-based lifecycle programs across email, in-app messaging, and web chat, partnering closely with Sales, Product Marketing, Product, and RevOps.

This role reports to the Director of Customer Growth Marketing.

This role is based out of our hubs in Montréal, Toronto, Miami, San Francisco or Raleigh.

What You’ll Do:

Own the end-to-end lifecycle journey for both PLG & Sales-Assisted motions:

• Improve time-to-value, increase trial-to-paid, and drive PQL/MQL → opportunity with clear handoffs to SalesPost-sales: accelerate onboarding, activation, and adoption, and drive retention + expansion through usage- and maturity-based journeys

• Own core programs: MQL nurture, PQL nurture, trial conversion, onboarding/activation, re-engagement, and expansion

• Lifecycle Segmentation & Personalization: Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel.

• Support launches & campaigns with coordinated email + in-app + web chat journeys

• Own lifecycle experimentation (A/B and multivariate testing): messaging, timing, offers, journey logic, and channel mix.

• Own performance reporting for lifecycle campaigns; communicate learnings and iterate based on results.

Align with Sales + RevOps on routing, thresholds/scoring, SLAs, and lifecycle-to-sales handoffs:

• Leverage AI as a core part of how you work — using it to accelerate personalization, increase testing velocity, automate operational tasks, and maintain quality at speed

About you:

• 5–7+ years in Lifecycle/CRM/Growth marketing in B2B SaaS

• Proven ownership of both: (1) pre-sales conversion (trial-to-paid and/or lead→opp) and (2) post-sales onboarding/adoption/retention programs

• You've thrived in demanding environments with outsized impact and have experienced what great execution looks like at speed

• Strong experimentation + analytics chops; comfortable working with data to build trigger-based journeys

• Hands-on operator in marketing automation and lifecycle tools — HubSpot required; experience with in-app tools (Pendo, Intercom, or equivalent) and web chat/conversational marketing a strong plus

• Comfortable with BI and reporting tools such as Looker, Tableau, or Google Data Studio; Salesforce experience preferred

AI Fluency (Required):

• Daily user of AI tools (ChatGPT, Claude, Gemini, etc.)

• Experience applying AI to creative generation, data analysis, or workflow automation

• Strong prompting skills and ability to QA AI outputs

• Bias toward automation and operational leverage

What’s in it for you:

• Competitive salary and meaningful equity opportunities.

• Healthcare, dental, and vision coverage.

• 401(k) / RRSP enrolment program.

• Take what you need PTO

• A Work Culture where:

• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.

• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.