Senior Lifecycle Marketing Manager

Summary:
The Senior Lifecycle Marketing Manager is responsible for owning Young Living’s email and SMS lifecycle marketing strategy and execution, including implementation within marketing automation platforms such as Braze. This role designs and manages email and SMS campaigns, automated customer journeys, segmentation strategies, personalization frameworks, and triggered communications that drive enrollments, engagement, retention, and revenue growth.

This position combines strategic leadership with hands-on execution across campaign development, lifecycle automation, template optimization, copy refinement, and performance analytics. The Senior Lifecycle Marketing Manager collaborates cross-functionally with Digital, Product Marketing, Regional Marketing, Analytics, and Creative teams to ensure lifecycle programs support business priorities and improve customer conversion across the full customer journey.

Essential Functions:

Own the lifecycle marketing strategy across email and SMS channels to support customer acquisition, enrollment conversion, engagement, and retention goals

Design, build, and optimize automated lifecycle journeys within marketing automation platforms such as Braze (including triggered messaging and multi-step Canvas workflows)

Develop segmentation and personalization strategies that improve message relevance, deliverability, and performance across lifecycle programs

Partner with Digital and Product teams to define event-triggered messaging architecture supporting enrollment, onboarding, loyalty adoption, and retention

Build and optimize automated lifecycle flows such as welcome journeys, abandoned enrollment flows, post-purchase onboarding, retention journeys, and reactivation campaigns

Analyze lifecycle campaign performance and translate insights into actionable optimization strategies

Develop and execute structured A/B and multivariate testing strategies across lifecycle messaging

Maintain lifecycle campaign calendars aligned with global product launches, promotions, and enrollment initiatives

Support sender reputation and deliverability best practices across email and SMS programs

Create and refine lifecycle messaging and modify email templates when needed to support speed and performance optimization

Collaborate with design, content, analytics, digital, and regional teams to develop scalable lifecycle automation programs

Monitor lifecycle KPIs and provide reporting and recommendations to stakeholders

Ensure compliance with data privacy regulations (including CAN-SPAM, GDPR where applicable, and SMS consent requirements)

Stay current on lifecycle marketing, personalization strategy, and marketing automation platform capabilities to continuously improve lifecycle performance

Skills & Qualifications:

Strong analytical skills with the ability to interpret lifecycle performance data and translate findings into optimization strategies

Demonstrated expertise building lifecycle marketing programs within platforms such as Braze, Salesforce Marketing Cloud, HubSpot, or similar marketing automation systems

Strong experience developing automated email and SMS lifecycle journeys

Advanced knowledge of segmentation strategy, personalization logic, and behavioral targeting frameworks

Working knowledge of email deliverability and SMS compliance best practices

Ability to write and optimize conversion-focused lifecycle messaging

Working knowledge of HTML and email template editing

Strong collaboration skills working across Digital, Product Marketing, Creative, and Analytics teams

Strong project management capabilities managing multiple lifecycle initiatives simultaneously

Required Education and Experience:

Bachelor’s degree or a combination of relevant education and experience

5+ years of lifecycle marketing, CRM marketing, or email/SMS marketing experience

Demonstrated experience implementing lifecycle strategies within marketing automation platforms such as Braze or equivalent systems

Proven experience building automated lifecycle journeys that support customer acquisition, onboarding, and retention

Experience leveraging segmentation and personalization strategies to improve campaign performance

A combination of education and experience may meet this requirement

Preferred Education and Experience:

Bachelor’s degree in Marketing, Communications, or related field

7+ years of lifecycle marketing or marketing automation experience

Experience working with global or multi-market lifecycle programs

Experience supporting enrollment conversion or subscription-based customer journeys

Experience working within Shopify-connected lifecycle environments

Experience in any of the following: direct selling, affiliate, consumer package goods, health and wellness, or customer-community-driven business models is a plus

Supervisory Responsibility:

This job does have supervisory responsibilities.

Work Environment:

This job operates in a professional office environment. The role routinely uses standard office equipment such as a laptop, desktop, smartphone, and photocopiers. The noise level in the work environment is usually moderate. Essential oils are worn and/or diffused in the work environment.

Position Type/Expected Hours of Work:

This position requires the incumbent to be physically present at the assigned worksite. The regular schedule is from 8 a.m. to 5 p.m., with an hour lunch, Monday through Friday. Occasional evening and weekend work may be required as job duties demand. Employees are also expected to work at least one non-convention farm event a year and to work at