Senior Lifecycle Marketing Manager - Digital Markets

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the world’s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.

What we’re looking for:

Gartner Digital Markets is looking for a Lifecycle Marketing Senior Manager to accelerate growth of our international online software marketplaces through world-class go to market strategies. This role will drive end to end go to market and product marketing execution for Gartner Digital Markets.

Why you’ll want to come to work:

Lifecycle Strategy & Execution

Develop and execute comprehensive lifecycle marketing strategies for both software buyers and vendors, driving engagement, retention, and advocacy across all stages of the customer journey.

Design and optimize email marketing campaigns to onboard, nurture, and reactivate users, leveraging segmentation and personalization to deliver relevant experiences.

Own the end-to-end management of marketing automation workflows, including campaign ideation, build, QA, launch, and ongoing optimization.

Data-Driven Insights & Optimization

Analyze user behavior, campaign performance, and cohort trends to identify opportunities for lifecycle improvements and increased customer lifetime value.

Conduct A/B testing and leverage analytics to continuously refine messaging, creative, and channel mix for optimal results.

Partner with Analytics, Product, and Advisor/Advocate teams to ensure lifecycle strategies are aligned with business goals and informed by actionable insights.

Cross-Functional Collaboration

Collaborate with Product and Content teams to ensure consistent messaging and seamless experiences throughout the customer journey.

Work closely with Product, CRO, and Engineering teams to implement messaging and engagement tactics on landing pages we leverage for Emails.

Customer Advocacy & Retention

Develop programs to convert, engage, and retain buyers on Capterra, GetApp, and Software Advice.

Implement win-back and re-engagement campaigns to minimize churn and maximize retention among both buyers and vendors.

Technology & Best Practices

Stay current with the latest Lifecycle and Email marketing trends, technologies, and best practices, bringing innovative ideas to the team.

Manage and optimize email marketing best practices and ensure data integrity and compliance.

What you’ll bring to the team:

Bachelor’s degree preferred, ideally in Marketing, Business, or a related field.

8+ years of experience in lifecycle, retention, or CRM marketing, preferably in a SaaS, digital marketplace, or B2B environment.

Proven track record designing and executing successful Email marketing and Lifecycle marketing programs that drive engagement and retention.

Expertise in marketing automation, segmentation, and personalization; hands-on experience with leading platforms (e.g., Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze).

Strong analytical skills with experience in A/B testing, campaign analysis, and translating data into actionable insights.

Excellent project management, communication, and cross-functional collaboration skills.

Creative, customer-centric mindset with a passion for optimizing the user journey and delivering measurable business impact.

Don’t meet every single requirement? We encourage you to apply anyway. You might just be the right candidate for this, or other roles.

What you’ll find:

Limitless growth and learning opportunities.

A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.

A chance to make an impact - your work will contribute directly to our strategy.

Frequent social activities such as movie night, laser tag, bowling, escape room, summer beach party, hiking & bbq, and more!

Enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.

New offices close to Glòries and the beach in the fantastic, “innovation and tech” 22@ district of sunny Barcelona.

Fresh fruit, snacks, selection of teas, fair trade organic coffee.

What you’ll receive:

Competitive compensation.

23 days annual holiday and an additional day off for your birthday.

Private Medical and Dental Care.

Life and Disability Insurance.

Public Transport Subsidy.

Ticket Restaurant Card.

Childcare Vouchers (Ticket Guarderia).

IncentiFit - annual reimbursement for health-and-wellness-related activities.

Pension Scheme.

Tuition Reimbursement.

Employee Stock Purchase Plan.

Employee Assistance Program.

Gartner Gives Charity Match.

Relocation Assistance - a specialist to help you with all the appointments and paperwork.

And much more!

What we are:

Action Oriented - You have what it takes to deliver measurable results, fast. We encourage and guide the vision, roadmap to success and the action it takes to make it happen.

Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role. You bring respectful, radical candor to your work, with a mindset of desiring ongoing professional and personal development.

Collaborative - You believe in the one team, shared mission philosophy. You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.

Web: gartner.com/en/digital-markets
Careers: jobs.gartner.com/teams/digital-markets

PLEASE NOTE:

- Applications must be submitted in English.

- A valid EU visa/passport is required for this position.

#digitalmarkets

#LI-LF8

#LI-Hybrid

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

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Job Requisition ID:102297

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