Senior Licensing Manager, London

About tonies::
tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies::
OverviewAt Tonies, we’re on a mission to bring the magic of audio to children everywhere. We are seeking a highly motivated and experienced Senior Licensing Manager to manage our portfolio of tier-one global licensing accounts and drive international licensing projects from inception to final product launch. This senior management role requires a hands-on, commercially astute individual with a proven track record of handling major international licensors, particularly within the toy and entertainment industry across EMEA and North America.

Your tasks and responsibilities will include::
• Strategic Licensing Management: Independently manage and develop strategic relationships with major international licensors, serving as the primary point of contact for tier-one accounts.

• International Project Leadership: Lead and execute complex international licensing projects, ensuring requirements and responsibilities are met from initial acquisition/negotiation through contract execution, product development, and market launch.

• Commercial Acumen & Financial Oversight: Develop, manage, and articulate the licensing P&L (Profit & Loss) from start to finish, ensuring clear communication of financial performance and projections to executive leadership.

• Cross-Functional Collaboration: Act as a key communication link, effectively collaborating with internal departments (e.g., product development, marketing, legal, finance) and external licensing agencies and stakeholders to ensure seamless project execution.

• Market and Industry Expertise: Maintain a deep understanding and awareness of recent developments and trends in the global licensing and entertainment industries.

• Licensing Strategy Development: Contribute to the overall inbound and outbound licensing strategy, leveraging vast experience to identify new opportunities and maximize existing partnerships.

What we are looking for::
• Experience: Extensive experience in managing major licensing accounts on an international scale.

• Industry Knowledge: Deep, demonstrable familiarity with the global toy and entertainment industry, with a strong focus on the EMEA and North American markets.

• Financial Skills: Comprehensive understanding of licensing financial models and the ability to independently manage and communicate a full licensing P&L.

• Licensing Background: Proven experience in both inbound and outbound licensing is highly desirable.

• Communication: Exceptional negotiation, presentation, and communication skills, with the ability to effectively engage with senior executives and creative agencies globally.

• Personality: A proactive, hands-on, and results-oriented personality with the ability to thrive in a fast-paced, international environment.

Why tonies?:
Flexibility – Hybrid working with two days in the London office (fixed days - Tuesdays and Thursdays), up to 30 days working abroad, and Summer Hours (June-August)..

Time Away – 30 days annual leave + bank holidays, 3 Wellbeing Days, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.

Health & Wellbeing – Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher, lunch on Tasty Tuesday and more. 

Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.

Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.
Equity and Diversity

At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.
Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner. 

The Recruitment Process  
• Intro call with the People & Culture talent team 
• Virtual call with the Hiring Manager 
• Case study interview
• Final stage with general manager
 

Ready to join us? Apply today to help us create joyful moments for children and families worldwide.