Senior Lead - Retail Marketing Operations

In short

As the Senior Lead - Retail Marketing Operations, you will own the physical expression of the brand across North America, driving premium in-store presentation across wholesale partners and the DTC retail fleet. This role sits at the center of strategy and execution, translating brand direction into scalable, high-quality retail environments through expert production management. Reporting to the Head of Brand Experience, NA on the Americas Marketing team, you will lead a team of producers to raise the standard of operational excellence, accountability, and impactful brand storytelling at the point of sale.

Your Mission

• Lead end-to-end production of retail environments including shop-in-shops, fixtures, and campaign toolkits across wholesale and DTC channels

• Define the strategic approach for how in-store environments are developed, produced, and rolled out to ensure consistency and premium quality across the region

• Partner with B2B and DTC Marketing teams to advise on production feasibility, materiality, and scalability for major brand campaigns

• Build and manage a best-in-class vendor ecosystem across fabrication, print, and installation to ensure durability and cost efficiency

• Establish clear intake, briefing, and prioritization processes to manage multiple concurrent projects across diverse account types and store formats

• Collaborate cross-functionally with Visual Merchandising, Creative, and Construction teams to preserve design intent while delivering executable outputs

• Identify and pilot new materials and retail technologies to evolve the physical consumer experience and digital integration in-store

• Develop and mentor a team of producers, setting high performance standards and fostering a culture of ownership and continuous improvement

Your Story

• You bring 8+ years of experience in retail marketing, trade marketing, production, or marketing operations within a premium global retailer or high-growth consumer brand

• You possess 2+ years of experience leading direct reports in a production or execution-focused environment, with a track record of elevating team output and accountability

• Deep technical expertise in retail production, including a strong understanding of fabrication methods, materials, and large-scale installation workflows

• Proven ability to build and navigate complex vendor networks, negotiating effectively to balance premium brand standards with budgetary requirements

• Strong systems-thinking capability with experience building scalable operational processes in a fast-paced, matrixed organization

• Exceptional stakeholder management skills, with the ability to translate creative concepts into technical requirements for cross-functional partners

• Experience managing high-volume project portfolios and navigating trade-offs between speed, quality, and cost across a regional fleet

Your Team

The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations; creating premium, high-impact moments that connect people to our brand. Our team includes B2B Marketing, DTC Retail Marketing, Visual Merchandising, Events, Community Marketing, and Tech Reps, working together to build meaningful brand experiences across both On-owned and partner touchpoints. The team fosters an environment where continuous learning and holistic well-being are championed, supporting each member to build their best self.