Senior Lead - B2B Marketing, General Sporting Goods and Run Specialty

In short

As the Senior Lead - B2B Marketing, Performance, you will elevate and execute the integrated marketing strategy for the General Sporting Goods and Run Specialty wholesale channels and critical key accounts, serving as the strategic driver and primary consultant for senior account and sales partners. Reporting to the Head of B2B Marketing, North America on the Brand Experience team, you will manage a high performing team, fostering their entrepreneurial spirit to deliver brand-building work that drives significant commercial impact and reinforces On's premium positioning.

Your Mission

• Set the strategic course by defining the end-to-end B2B marketing strategy for the General Sporting Goods and Run Specialty channels, translating global brand priorities into clear, high-impact, account-specific execution plans, ensuring channel differentiation within the performance pillar

• Lead the design and deployment of complex, integrated campaigns across in-store, digital, experiential, and media channels to ensure a consistent, premium, and elevated brand presence that drives sell-through

• Serve as the senior strategic partner for both key account marketing leadership and internal sales leadership, driving alignment, synthesizing diverse interests, and securing necessary trade-offs at an elevated level

• Mentor and empower a high-performing team to take ownership of their development journey, cultivating an environment of autonomy, calculated risk-taking, and accountability for achieving measurable results

• Drive cross-functional excellence by leading seamless collaboration with Product, Visual Merchandising, Sales, and Tech Rep teams to amplify key brand stories and drive innovation in the B2B space

• Partner with the Head of B2B Marketing + x-functional teams to build out sustainable processes, roles + responsibilities, and workflows for the team.

• Anticipate market shifts and foresee potential obstacles within the B2B landscape, utilizing complex data and insights to continuously innovate and deliver solutions to new, complex problems

• Champion a data-informed decision-making approach for all campaign development and performance measurement, ensuring marketing investments are precisely aligned with commercial objectives and deliver measurable, high-quality outcomes

• Provide direction and support to cross-functional peers, skillfully simplifying complexity and aligning diverse teams to achieve shared organizational objectives

Your Story

• You bring 8+ years of progressive functional experience in B2B or wholesale channel marketing, ideally within a performance or Run Specialty apparel or footwear brand

• You have 2+ years of direct people leadership experience, guiding and developing high-performing marketing pods or teams to achieve strategic objectives and drive significant commercial outcomes

• You are comfortable taking complex decisions and have a proven track record in balancing structured processes with an entrepreneurial innovation mindset, consistently challenging the status quo to find better ways of work

• You are skilled in synthesizing people and interests, adept at anticipating, incorporating, and balancing the needs and concerns of various senior-level internal and external stakeholders to push execution forward

• You have a deep understanding of developing and executing multi-channel marketing strategies in a global business, balancing central strategy with regional flexibility, with an emphasis on driving cultural relevance and premium execution at the account level

• You are known for your courage to tackle challenging projects, address difficult issues constructively, and champion necessary changes, seeing conflicts as opportunities for growth

• You have a strong sense of ownership and commitment, consistently following through on complex initiatives that impact several teams within or across functions and regions

• You are willing to travel up to 30% to On’s global hubs and key accounts

Your Team

The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand.

Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both On-owned and partner touchpoints.