Senior Lead - B2B Events (Partner Experience)

In short

The Senior Lead - B2B Events (Partner Experience) will redefine how our Top 20 and Tier A partners experience On across the full Go-To-Market journey. From Previews and Prelines to Sell-in, Top-to-Tops, Partner Summits, and cultural moments like Paris Fashion Week, you’ll shape premium experiences that connect brand storytelling with commercial impact.

You are a strategic, entrepreneurial marketer with a sharp operational edge, someone who can turn a brief into a partner journey that feels unmistakably On. You’ll work closely with Commercial GTM, Creative Studio, Brand Environment Design, VM, Product and Regions to build scalable frameworks and deliver best-in-class execution season after season.

Your mission

• Own the global B2B events portfolio across key GTM milestones: Previews, Prelines, Sell-in, Top-to-Tops, Tier A Summits and selected cultural moments (e.g. Innovation Summits, Paris Fashion Week).

• Design how partners experience the On brand, translating strategy into premium physical experiences from storytelling flow to environments, hospitality, and service design.

• Turn commercial objectives into experiential briefs, aligning seamlessly with Commercial GTM briefs and ensuring clear ownership across both.

• Lead end-to-end execution excellence, including run-of-show, venue/showroom operations, sample/VM readiness, IT set-up, staffing, and high-profile account care.

• Own partner-facing touchpoints and copy, ensuring invites, menus, signage, external run-of-show documents and toolkits are on-brand and premium.

• Manage vendor and agency relationships (production partners, caterers, venues, creative support), ensuring quality, timelines and budget discipline.

• Build scalable playbooks and standards that elevate consistency globally, templates, hospitality guidelines, operational tools, and repeatable frameworks.

• Empower regions with the tools and guardrails to execute local partner moments with excellence, while maintaining a consistent On experience.

Your story

• 7+ years of experience in brand experience, experiential marketing, B2B events, showroom environments or partner journey design (sportswear/footwear/apparel preferred).

• Strong strategic mindset with the ability to lead cross-functionally in a global, matrixed organization.

• Proven track record delivering premium experiences with tight timelines and high standards.

• Operationally excellent: budgets, vendors, run-of-show, logistics, and event platform management (e.g. Evenito).

• Strong taste and storytelling instinct, with an eye for detail and the confidence to push quality.

• Clear communicator, calm under pressure, ownership-driven, solutions-first.

• Fluent in English (German is a plus).

About the team

The Global Brand Experience - Events team is where On’s stories become real. We build the moments that move people, from performance-led innovation platforms to the experiences that shape culture around running. We’re explorers by nature: we challenge convention, sweat the details, and work fast without losing the craft. If you’re the kind of person who sees a blank space and imagines what it could be, and then has the drive to build it, you’ll feel right at home.