Senior Instore Marketeer – Regional Strategy (Asia)

At Rituals, we elevate the customer journey through thoughtful and impactful instore communication. As our Senior Instore Marketeer – Commercial Strategy, you shape how global campaigns translate into high-performing instore experiences across our Asia markets, one of our most dynamic and fast-growing regions.

You will take senior ownership of bringing campaign strategies to life, ensuring every visual, asset, and message supports commercial performance, strengthens our brand, and meets regional needs. With growing strategic ambitions, this team is moving beyond project delivery toward long-term instore experience development, and you will play a key role in that evolution.

Key responsibilities:

• Shape regional instore strategy, translating global campaign direction into clear, scalable strategy and concepts for the Asia region.
• Own the full creative briefing process, bringing structure and clarity to designers, copywriters, Traffic, and external partners.
• Lead complex, multi-channel asset development, delivering high volumes of print and digital assets while safeguarding instore customer journey, brand coherence and accuracy.
• Strengthen commercial cycles, ensuring promotions, monthly campaigns, and “always-on” communications drive impact across diverse store formats.
• Align and influence stakeholders at various levels, both internal and external, such as Format & Design, designers, category managers and suppliers.
• Improve and innovate the instore experience, identifying opportunities to enhance visual communication, digital integration, and customer flow.
• Drive operational excellence, optimizing workflows, improving briefing structures, and embedding best practices across teams.

You are a proactive, strategic marketeer with a strong understanding of instore communication and customer behavior. You know how to translate a campaign into clear, scalable assets and how to guide several teams toward the right outcome. On top of this, you have:

• Demonstrated experience in retail marketing and a strong affinity for and understanding of Asian markets
• A strong understanding of POS materials, print production, and digital instore assets.
• Proven ability to lead complex, multi-market campaign rollouts from brief to delivery.
• Experience with influencing and aligning senior stakeholders.
• A structured, analytical mindset with strong attention to detail.
• The confidence to challenge, make decisions, and act as a trusted sparring partner to Management.
• Experience with Asia-focused marketing, including, consumer insights, and retail channel understanding is preferred.

If you’re energized by shaping campaigns into meaningful instore experiences and influencing how customers engage with our brand, we’d love to meet you.

 

Next Steps:

• Submit your application and portfolio (if applicable).
• Our recruiter, Camilla Milson, will contact you within 10 working days.
• An introductory meeting with a team member and the hiring manager.
• A second interview and business case.
• Upon a positive outcome, receive a proposal with the terms of employment.