Senior Insights Analyst (Product)

Are you passionate about shaping digital products with insights that put users first? Do you thrive on turning complex data into clear recommendations that drive product strategy and innovation? We are seeking a Senior Insights Analyst to lead the way in transforming product data into actionable insights.
In this role, you’ll partner with product managers, designers, and engineers to ensure every feature, flow, and decision is backed by evidence and tied to business outcomes. From defining what we measure to uncovering why it matters, you’ll play a central role in building products that delight users, improve usability, and strengthen retention. This is your opportunity to influence product strategy end-to-end and be the analytical voice behind how we shape the future of our security suite.

If you want to::
• Own the translation of product data into insights that directly shape our security suite — focusing on features, navigation, usability, retention, and cost efficiency.
• Lead the business requirements: define what should be measured, why it matters, and how it connects to strategic outcomes.
• Act as a partner to Product Managers, ensuring data work is anchored in business priorities and user experience goals.
• Collaborate with Data Analysts to set the right metrics, frameworks, and models, providing the business context behind measurement.
• Analyze customer journeys, usage patterns, and service-level performance to uncover actionable insights for product improvements.
• Be the voice of the customer and business context in analytics discussions, keeping insights tied to real-world needs and opportunities.
• Contribute to best practices in business analysis — mentoring peers, new colleagues and raising the quality of requirement setting, insight generation, and decision-making.
• Be the driver of analytical development in your domain and company overall.

And you can check off::
• Proven experience as a senior business or product analyst in SaaS, mobile, or digital products (VPN/cybersecurity experience a plus).
• A strong track record of influencing product outcomes through insights (e.g., driving feature adoption, optimizing usability, reducing churn, sunsetting, improving cost allocation).
• Excellent skills in requirement gathering, stakeholder management, and consultative communication — turning ambiguity into clarity.
• Proficiency in SQL and business intelligence tools (Looker, Tableau, Power BI, etc.) — enough to explore data and validate assumptions, while partnering closely with data teams.
• Experience with usability and behavioral analysis: understanding navigation bottlenecks, app flow, and feature performance.
• Ability to define KPIs that matter and connect them to product strategy.
• Skills in storytelling with insights, making complex findings actionable and persuasive for decision-makers.
• Curious and proactive in developing domain knowledge — eager to master VPN, privacy, and SaaS user behavior.
• Strong English communication skills, both written and spoken.
• Experience with designing/analysing (post-test) product A/B tests is a plus.
• Experience with R/Python is also a plus.

Here’s the deal::
• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks;
• Tools of your choice: choose the technical equipment and tools you need to do your best work;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• More days off: additional vacation days depending on your tenure;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 3850-5900 Eur/month for the Lithuanian market, 19600-25100 PLN/month for the Polish market. It may vary depending on your skills and experience.