Senior Influencer Strategist

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Senior Influencer Strategist

Company: VML

Hybrid working: Working from home / Sea Containers office, London, SE1

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices; Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role: Senior Influencer Strategist

We are seeking an experienced influencer strategist to develop, manage, and deliver best-in-class influencer and creator programmes for a leading brand. You'll be the go-to expert on all things influence from strategic creator selection and campaign ideation through to briefing, relationship management, and performance measurement.

You'll understand the creator economy inside and out: who's rising, what's authentic, how platforms reward creator content, and how to build partnerships that genuinely resonate with audiences. You'll work closely with social strategists, content creators, and the wider agency team to ensure influencer activity is fully integrated into our social approach.

If you're passionate about the power of creators, have built strong influencer campaigns for major brands, and love the intersection of culture, community, and commerce; we want to hear from you!

The VML Social team is growing and this opportunity is primed for someone that's looking to deliver best in class influencer work, whilst learning and upskilling themselves with a team of specialists.

Key Responsibilities:

• Influencer Strategy: Lead the development of influencer and creator strategies that align with brand objectives, social strategy, and audience behaviours. Identify the right creators, platforms, and formats to achieve campaign goals.

• Creator Identification & Vetting: Use tools, cultural knowledge, and audience data to identify, vet, and recommend creators (from macro influencers to niche micro-creators) ensuring brand safety, authenticity, and audience alignment.

• Campaign Management: Own the end-to-end delivery of influencer campaigns from briefing and contracting through to content review, approvals, go-live, and performance reporting. Set and manage expectations with both creators and clients.

• Relationship Building: Build and maintain strong relationships with creators, talent agencies, and platform partners. Cultivate a network that gives VML and its clients access to the best talent.

• Client Engagement: Present influencer strategies, creator recommendations, and campaign results to clients in a clear, compelling manner. Steer clients through the nuances of creator partnerships, managing expectations and challenging assumptions where needed.

• Performance & Insights: Measure and report on influencer campaign performance, surfacing insights that inform future strategy. Develop broader POVs on influencer trends, platform changes, and creator economy shifts.

• Collaboration: Work closely with social strategists, content creators, paid social teams, and the wider agency to ensure influencer activity is integrated, amplified, and aligned with the broader social and marketing plan.

The ideal candidate will:

• Have a proven track record of developing and delivering successful influencer campaigns for major brands.

• Be deeply embedded in creator culture; knowing who's who, what's authentic, and how different platforms reward creator content.

• Be a highly collaborative team player, capable of building strong relationships with clients, creators, talent agencies, and internal teams.

• Be an excellent communicator and presenter, able to articulate the 'why' behind creator choices and strategic recommendations.

• Be comfortable working in a dynamic, fast-paced environment and managing multiple campaigns simultaneously.

• Be passionate about 'what's next' in the creator economy, staying ahead of trends and platform evolution.

• Be organised and detail-oriented, with the ability to manage contracts, timelines, and approvals across multiple workstreams.

• Be a proactive and results-oriented individual with a strong work ethic and a commitment to excellence.

Qualifications & Experience:

• Proven experience in an influencer/creator strategy role within an advertising/marketing agency, talent agency, or client team.

• Demonstrated experience managing influencer campaigns end-to-end for well-known brands.

• Strong understanding of the creator ecosystem across major platforms (TikTok, Instagram, YouTube, etc.).

• Experience with influencer identification and measurement tools (e.g. CreatorIQ, Traackr, or similar).

• Excellent communication, presentation, and interpersonal skills.

• Proven ability to build and maintain strong relationships, with clients, creators, and internal teams.

• Experience working with cross-functional teams and managing multiple projects simultaneously.

• Experience of working with major clients is highly beneficial although not essential.

• A degree of some sort will help us understand your background and point of view.

Sound like you? Then we'd love to talk to you about this super exciting opportunity!

What's in it for you?

Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as

• Life Assurance

• Permanent Health Insurance

• BUPA

• Flexible hybrid-working schedule

• Enhanced family friendly policies

• Well-being Programme

• Employee Assistance Support

• Cycle to Work Scheme

• Eye Care and Glasses Vouchers

• Season Ticket Loans

• WPP Discounts

You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.

Our Commitment to Diversity, Equity & Inclusion

VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at [email protected] to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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