Senior Influencer Marketing Strategist (Digital Planner)

Confidential

Bucharest, București, Romania permanent

Posted: March 12, 2026

Required Skills

Job Description

About SAMY

SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driveN solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Mision

The Sr Influencer marketing strategist will design and implement strategic roadmaps of different brands, blending data, creativity, and consumer insights to meet campaign goals. This role bridges the gap between analytics and execution, ensuring each campaign is informed by data from inception and tailored to brand priorities. The ideal candidate thrives in a collaborative environment and brings a full-funnel perspective to digital strategy.

Job Functions

• Strategic Development & Execution

• Design and implement data-driven multichannel strategies aligned with business and consumer needs.

• Define optimal formats and channels for each campaign to maximize impact.

• Ensure brand objectives align across L’Oréal divisions while identifying synergies.

• Collaboration & Integration

• Bridge data, creative, and execution teams for cohesive campaign planning.

• Align strategies with account managers and brand priorities.

• Work with influencer, creative, and media teams to enhance campaign effectiveness.

• Data-Driven Optimization

• Leverage analytics to inform strategies and measure performance.

• Continuously refine campaigns based on market trends and consumer insights.

• Identify innovative approaches to improve efficiency and results.

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