Senior Influencer Manager

Senior Influencer Manager

Location: LDN or MCR office

Hybrid: Tuesday, Wednesday, and Thursday in the office

About NewGen

Welcome to NewGen, we’re a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London, Manchester and New York.

We partner with leading brands to shape culture, tell stories that matter and harness the power of social-first creative and creators to drive meaningful impact.

As a fast-growing agency with a collaborative, ambitious spirit, we bring together data strategy, creativity and innovation to deliver work that cuts through, connects and creates conversation.

Founded by our 30-under-30 co-founders, NewGen is an independent agency working with some of the world’s biggest brands.

Our work is trusted by global brands including Pepsi, Samsung, Amazon, SEGA and CashApp.

Our Non-Negotiables

Energy – Get involved, be heard, and contribute

Quality – Quality comes first and should push boundaries

Collaboration – We win as a team with no egos

Creativity – Fresh thinking and bold approaches

Partnership – Deliver strong client outcomes

The Role

We’re looking for a strategic socially native Senior Influencer Manager to lead and shape creator campaigns across key accounts.

You will take ownership of influencer strategy, creator partnerships and campaign delivery at a senior level, working closely with account, creative and strategy leads.

Key Responsibilities:

Lead Influencer Strategy & Campaign Delivery

Own end to end delivery of large scale influencer campaigns

Lead influencer strategy across key accounts

Oversee planning timelines and execution

Act as escalation point for delivery challenges

Creator Partnerships & Ecosystem Building

Build long term creator ecosystems

Lead high value creator negotiations

Develop relationships with creators agents and platforms

Drive repeatable creator partnerships

Strategic Integration

Shape influencer first campaign ideas

Embed creator thinking into campaigns

Advise on platform strategy and formats

Drive integration with wider social campaigns

Performance & Commercial Ownership

Own campaign performance tracking

Translate data into insights

Lead client conversations on results

Support account growth opportunities

Team Leadership & Development

Mentor junior team members

Set best practices and processes

Support team development

Operational Excellence

Ensure strong workflows and documentation

Oversee contracts and compliance

Partner with finance on budgets

Drive scalable processes

Social First Mindset

You should have a deep understanding of TikTok Instagram YouTube and emerging platforms.

You understand how creators build communities and how brands can authentically participate in culture.

We’d Love You To Have

5 to 7+ years experience in influencer marketing

Experience leading large scale campaigns

Strong strategic thinking

Deep understanding of creator platforms

Strong stakeholder management

Experience managing team members

Commercial awareness

Experience in fast-paced agency environments

Benefits

28 days holiday per year, including bank holidays and a NewGen reset policy that entitles an additional 10 holiday days off per year (post probation)

Additional birthday day off

Christmas closure period

Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there)

Access to Aviva Healthcare for private medical insurance (post probation), which includes  free therapy and counselling sessions, along with a death in service benefit equivalent to 4x your annual salary

Enhanced Maternity & Paternity policy and enhanced policies for same sex and non-binary couples

Enhanced compassionate leave so you can genuinely take the time you need

Flexible working hours - earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life

AI Budget - £30 a month to spend on AI to support your role

Company summer and winter social gatherings and away days

Community days - we give you time off to go support a cause you believe in!

Culture- Enjoy perks such as a fully stocked kitchen, happy hour, monthly vibes and team bonding activities, all alongside an incredible team of people! 

NewGen is committed to building a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.