Senior Influencer Lead (TikTok Shop, Hair Category)

Shein

Los Angeles (Los Angeles Office) permanent

Posted: February 4, 2026

Job Description

About SHEGLAM

SHEGLAM is a global beauty brand dedicated to delivering innovative, high-quality, and affordable cosmetics. Founded in 2019, SHEGLAM quickly rose to prominence with trend-driven products, creative collaborations, and a commitment to inclusivity. With over 16 million followers worldwide, SHEGLAM is loved by Gen Z and beauty enthusiasts across more than 150 countries, both online and in over 7,000 stores. SHEGLAM continues to make beauty accessible for all, driven by real-time user feedback and a passion for creativity.

Position Summary

We’re seeking a full-time Senior Influencer Lead (TikTok Shop, Hair Category) (official title: Marketing Supervisor) for our Los Angeles-based corporate office. In this role, you will drive growth for the rapidly expanding SHEGLAM Hair category on TikTok Shop by recruiting and managing hair influencers, building strategic partnerships, and scaling GMV.

Job Responsibilities

• Actively recruit influencers to drive GMV for SHEGLAM Hair's TikTok Shop

• Identify, build, and nurture relationships with key influencers

• Plan and execute affiliate influencer campaigns, including outreach, content coordination, contract negotiation, and budget management

• Track and analyze performance data and optimize strategies based on results

• Collaborate with internal teams and creators to co-develop high-performing content tailored for TikTok Shop

• Plan and execute influencer events to strengthen relationships and increase brand awareness

• Maintain an up-to-date influencer database with accurate partnership records

Job Requirements

• 2+ years of TikTok Shop affiliate/influencer marketing experience (brand or agency)

• Associate's degree or above, or equivalent experience

• Existing connections with TikTok Shop influencers preferred. Strong understanding of TikTok Shop’s influencer and affiliate ecosystem. Data-driven, with the ability to link performance metrics to strategy. Strong communication, negotiation, and relationship-building skills. Entrepreneurial, proactive, and comfortable in a fast-paced environment

Benefits and Perks

• Bonus eligible

• Healthcare (medical, dental, vision, prescription drugs)

• Health Savings Account with Employer Funding

• Flexible Spending Accounts (Healthcare and Dependent care)

• Company-Paid Basic Life/AD&D insurance

• Company-Paid Short-Term and Long-Term Disability

• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)

• Employee Assistance Program

• Business Travel Accident Insurance

• 401(k) Savings Plan with discretionary company match and access to a financial advisor

• Vacation, paid holidays, floating holiday and sick days

• Employee discounts

• Free weekly catered lunch

• Dog-friendly office (available at select locations)

• Free gym access (available at select locations)

• Free swag giveaways

• Annual Holiday Party

• Invitations to pop-ups and other company events

• Complimentary daily office snacks and beverages

#LI-CJ1

Pay Range
$80,000—$95,000 USD

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