Senior Head of Community for US DTC Company (Remote)

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Our client is building a new standard in oral care, focused on rebuilding, remineralizing, and promoting d long-term health.
They're not chasing trends. They're building belief. Community is central to that mission.

We’re looking for a Senior Head of Community who can transform our clients' audience into a movement — someone who deeply understands brand narrative, reputation management, and how to elevate positioning through intentional messaging and engagement.

This is a senior leadership role for someone who has built communities at scale and knows how to refine — and when necessary, completely clean up — brand messaging.

Role Overview

The Senior Head of Community will own the strategy, structure, and growth of our clients' community ecosystem across social, email, ambassadors, customer groups, and owned channels.

You will shape how people experience the brand beyond transactions — building trust, advocacy, and long-term loyalty.

This role requires both strategic brand thinking and hands-on leadership. You must be comfortable stepping in to refine positioning, clarify messaging, and course-correct when needed.

What You’ll Own

1. Community Strategy & Growth

• Design and execute a comprehensive community strategy across platforms
• Build engaged customer ecosystems (private groups, ambassador programs, etc.)
• Develop systems that turn customers into advocates
• Increase retention, LTV, and brand affinity through community touchpoints

2. Brand Messaging & Narrative Elevation

• Refine and elevate our clients' brand messaging across community channels
• Identify inconsistencies or dilution in messaging and correct them
• Develop frameworks that unify voice across teams
• Translate complex product science into empowering, community-first language
• Lead brand clean-up initiatives when messaging needs to be repositioned

3. Reputation & Trust Management

• Monitor community sentiment and proactively address friction points
• Create escalation processes for brand concerns or misunderstandings
• Build transparent communication systems that increase trust
• Shape how the brand responds in moments of tension or feedback

4. Ambassador & Advocacy Programs

• Design and scale structured ambassador programs
• Identify power users and elevate them into brand champions
• Create feedback loops between community and product teams
• Develop referral and advocacy initiatives tied to measurable growth

5. Team & Systems Leadership

• Build and manage the community team
• Establish SOPs for engagement, moderation, messaging, and reporting
• Collaborate closely with Social, Paid Media, CX, and Product
• Implement reporting dashboards tied to retention and brand sentiment

Requirements:
• 5+ years in community leadership roles (DTC or consumer brand preferred)
• Proven experience scaling engaged communities, not just growing followers
• Strong brand strategist with a sharp instinct for positioning and tone
• Experience cleaning up, refining, or repositioning brand messaging
• Comfortable navigating brand pivots and leading narrative transitions
• Deep understanding of loyalty, retention, and customer psychology
• Highly organized, strategic, and systems-oriented

Bonus if you:

• Have experience in health, wellness, or education-based brands
• Have led ambassador or referral programs
• Have worked directly with founders during brand evolution phases

What Success Looks Like

• A loyal, engaged community that actively advocates for our client
• Clear, consistent brand messaging across all community touchpoints
• Increased retention, LTV, and referral-driven revenue
• A structured ambassador engine generating organic growth
• Strong brand sentiment and high trust within the audience

Why This Role Matters

• Our client isn’t just selling products — they’re building belief around a new approach to oral health. Community is the bridge between awareness and trust.
• This is an opportunity to shape how a category-defining brand is experienced at scale

Benefits:
• Join a lean, 9-figure company at a pivotal scaling moment.
• Direct access to founders and full collaboration with creative direction. Reporting direct to Founder / CMO
• Opportunity to shape brands in sports and youth culture.
• Work remotely with US overlap hours!
• Compensation negotiable for the right fit 100k+ (based on experience)!