Senior Growth Specialist

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week in Fremont, CA

About the Role

The Senior Growth Specialist is a hands-on growth execution role responsible for driving day-to-day performance marketing, experimentation, and funnel optimization across Weee! and MásGusto. This role reports to the Senior Growth Manager and plays a critical part in maintaining execution velocity while generating clear, actionable learnings.

This role connects out-of-product acquisition efforts such as paid media, creatives, and offers with in-product experiences including landing pages, onboarding, and lifecycle touchpoints, ensuring a seamless and measurable user journey. The ideal candidate thrives in fast-paced environments, enjoys running structured experiments, and is deeply comfortable working with data.

This team values rapid testing, rigorous measurement, and thoughtful problem solving, always keeping user value and business impact at the center of decision-making.

Responsibilities

• Design and execute paid acquisition campaigns across key channels such as Meta, Google, TikTok, and other approved platforms to drive high-quality user growth

• Launch, manage, and optimize experiments and A/B tests across ads, creatives, landing pages, onboarding flows, and promotions

• Monitor and manage full-funnel performance metrics including CTR, CVR, CAC, payback, and LTV, and surface optimization opportunities

• Partner with Creative to brief, QA, and test high-performing assets across formats and ethnic segments

• Work closely with Data and Analytics to ensure accurate tracking, clean reporting, and clear experiment readouts

• Support lifecycle initiatives including email, push, and in-app by executing campaigns, validating targeting, and monitoring performance

• Contribute to growth automation and AI-enabled workflows by executing within existing systems and providing feedback for improvement

• Surface insights, risks, and learnings to the Senior Growth Manager to inform strategy, budget allocation, and roadmap decisions

• Collaborate cross-functionally with Product, Engineering, Operations, and Finance to ensure growth initiatives are aligned with business constraints and priorities

Qualifications

• 4 to 7 years of experience in growth marketing or performance marketing, ideally in e-commerce, marketplaces, or high-growth consumer tech

• Hands-on experience launching and optimizing paid campaigns on Meta and or Google Ads

• Strong analytical skills and comfort working with performance dashboards, funnels, and experiment results

• Experience executing structured A/B tests and clearly communicating outcomes and next steps

• Familiarity with multi-market or multi-segment growth, including localization or culturally relevant marketing

• Exposure to lifecycle marketing such as email, push, and in-app and how it complements paid acquisition

• A test-and-learn mindset with comfort operating in fast-paced, ambiguous environments

• Strong cross-functional communication skills and a collaborative working style

Preferred Skills

• Experience in grocery, food delivery, or logistics-constrained businesses

• Familiarity with creative automation, feeds, or basic growth tooling

• Exposure to AI-powered marketing tools or experimentation platforms

• Experience supporting influencer or creator-based growth initiatives

• Comfort working with SQL-adjacent tools, Looker, or internal BI systems

Benefits

• Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages

• 401k, 4% company match

• Equity and Bonus

• Vacation, sick and holiday time off

• Monthly mobile stipend

• Monthly Weee! Points credits

Compensation Range

• The US base salary range for this full-time position is $78,500 - $92,500

• This role may be eligible to discretionary bonus, incentives and benefits

• Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at [email protected].

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers

Softbank Vision Funds