Senior Growth & Product Marketing Manager

About Kixie

Kixie is building the Revenue Signal Orchestration layer for modern GTM teams.

CRMs store what happened. Kixie turns signals — intent, conversations, timing — into immediate revenue actions.

Today, we power:

• Speed-to-Lead (engage instantly at peak intent)

• Speed-to-Conversation (maximize real connects)

Next: Signal-to-Action — where every conversation triggers automated revenue outcomes.

This role sits at the center of that transition.

The Role:
This is a hybrid role across:

• Product marketing

• Lifecycle/retention

• Website & funnel conversion

• AI-driven growth

You will own how Kixie:

• Turns product into pipeline

• Turns usage into expansion

• Turns signals into conversion

This is a hands-on, execution-heavy role, not a strategy-only PMM position.

What you will own:
Product → Revenue (GTM & Positioning)

• Define and evolve Kixie’s narrative:

• Speed-to-Lead → Speed-to-Conversation → Signal-to-Action

• Translate product capabilities into clear, measurable business outcomes

• Own GTM for:

• Feature launches

• AI capabilities

• Packaging updates

• Build playbooks that Sales and CS actually use

Lifecycle & Expansion

• Own onboarding → activation → adoption → expansion

• Build multi-channel lifecycle systems (email, SMS, in-app, outbound assist)

• Partner with Sales and CS to drive:

• Feature adoption

• Expansion revenue

• Improve:

• Activation rate

• Time-to-value

• Net revenue retention

Website & Funnel Conversion

• Own the website as a conversion engine

• Continuously test:

• Messaging

• Structure

• Offers

• Demo flows

• Improve:

• Demo conversion rates

• Trial activation

• Inbound → outbound assist flows

AI-Native Growth & Experimentation

• Use AI to:

• Generate and test messaging at scale

• Analyze conversation + CRM data for insights

• Build lightweight workflows and agents

• Run a continuous experimentation loop:

• Hypothesis → test → learn → deploy

• Increase experiment velocity across funnel stages

Voice of Customer → Product Loop

• Own VOC system across:

• Calls

• CRM data

• Customer interviews

• Translate insights into:

• Messaging improvements

• GTM changes

• Product feedback

• Work directly with Product on revenue-impacting decisions

What We’re Looking For:
• 5–8 years in B2B SaaS across product marketing, growth, or lifecycle

• Proven impact on:

• Activation

• Conversion

• Expansion (not just lead generation)

• Strong product intuition — understands how features drive behavior

• Highly data-driven — measures outcomes, not activity

• Hands-on operator — ships, tests, iterates quickly

• AI-native — actively uses AI to increase output and insight velocity

What This Role Is Not:
• Not a brand/content role

• Not a campaign manager

• Not a slide-driven PMM role

This is a revenue operator role embedded in marketing.

Success Metrics:
• Activation rate (trial → meaningful usage)

• Time-to-first-conversation

• Feature adoption

• Expansion revenue / NRR

• Website conversion rates

• Experiment velocity