Senior Growth Marketing Manager

The U.S. mortgage market is a $14 trillion pillar of the economy — and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we’re just getting started.

We design workflow software and AI-driven automation that connects lenders, settlement teams, notaries, and investors — eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability.

We’re backed by Sequoia, Y Combinator, and F-Prime, and we’re building for the long term.

Snapdocs is seeking a strategic, hands-on Senior Growth Marketing Manager to own and drive revenue and bookings outcomes across existing and new verticals through our core digital growth engine. This role owns Snapdocs website, leads a major website evolution, and brings deep expertise in SEO-driven growth.

This is a high-ownership role for a results-oriented growth leader who identifies opportunities, builds strategy, sets targets, and tests and iterates relentlessly to achieve outcomes. You’ll be a strong cross-functional partner to Sales and Customer Success, with clear accountability for pipeline, bookings, and revenue impact, and will play a critical role in expanding Snapdocs into new verticals, audiences, and revenue streams.

What You’ll Do

Website Ownership & New Website Project

• Own Snapdocs.com end-to-end, including strategy, performance, UX, CRO, SEO, and ongoing optimization

• Lead the planning and execution of a new website initiative (architecture, messaging, SEO migration, CMS, analytics, and post-launch optimization)

• Partner closely with Product Marketing, Brand, Design, Engineering, and external agencies to ensure the website supports multiple personas, verticals, and revenue motions

• Establish a scalable website roadmap that supports expansion into new markets, use cases, and product lines

SEO Leadership & Organic Growth

• Serve as the SEO subject-matter expert, owning technical SEO, on-page optimization, content strategy, internal linking, and site health

• Build and execute a long-term organic growth strategy explicitly tied to pipeline, bookings, and revenue goals

• Partner with content and product marketing to develop SEO-driven narratives for new verticals and buyer segments

• Monitor algorithm changes, conduct audits, and continuously optimize to grow high-intent organic traffic

• Drive inbound demand from a broad set of verticals and buyer types, with a focus on conversion and revenue quality

Growth Strategy & New Revenue Streams

• Design and execute growth strategies that help Snapdocs enter and scale new verticals and revenue streams

• Identify opportunities across personas, industries, and products — and translate them into demand programs, website experiences, and campaigns

• Support go-to-market efforts for new offerings with targeted acquisition, positioning, and experimentation

• Own experimentation frameworks to validate new verticals, audiences, and motions quickly and efficiently

Marketing Automation & AI

• Own lead lifecycle strategy including lead nurturing, scoring, routing, and lifecycle automation in HubSpot

• Ensure inbound demand is effectively qualified, routed, and converted in partnership with Sales and CS

• Leverage AI-powered tools to improve efficiency, personalization, and conversion across growth programs

Campaign Strategy & Management

• Build and scale integrated campaigns aligned to business goals and pipeline growth.

• Define campaign objectives, KPIs, and success metrics, and execute the right mix of tactics across audiences and lifecycle stages.

• Own the content calendar and create high-impact messaging, leveraging AI to increase speed and scale while maintaining Snapdocs’ brand voice.

• Ensure campaigns are integrated with website experiences and conversion paths to drive measurable performance.

Performance Analytics & Optimization

• Build automated dashboards and reporting to track website performance, SEO impact, funnel conversion, pipeline, and ROI

• Use insights to inform prioritization, experimentation, and continuous improvement

• Regularly communicate results, learnings, and recommendations to cross-functional stakeholders

Requirements

• 10+ years of experience in growth marketing, demand generation, or digital marketing

• Proven ownership of a B2B website as a primary growth channel, including SEO, CRO, analytics, and CMS management

• Expert-level SEO experience, including technical SEO, content strategy, site migrations, and performance measurement

• Experience leading or playing a major role in a new website build or large-scale redesign

• Demonstrated ownership of pipeline, bookings, or revenue outcomes tied to inbound and digital growth programs

• Experience marketing and selling to broad target audiences across multiple verticals, including driving and converting inbound demand for SMB and commercial accounts

• Demonstrated success helping teams expand into new verticals, audiences, or revenue streams

• Deep expertise with HubSpot (Marketing Hub required; familiarity with Sales, Service, and Commerce Hubs strongly preferred)

• Strong understanding of marketing automation, CRM systems, and lead lifecycle management

• Proven ability to use data, experimentation, and automation to drive measurable business impact

• Hands-on experience managing and optimizing paid media (Google, LinkedIn, Microsoft; certifications a plus)

• Strong analytical skills and comfort working with BI tools (e.g., Tableau, Power BI, Sisense)

• Familiarity with Salesforce (SFDC), database management, and campaign attribution

• Excellent written and verbal communication skills, with the ability to influence cross-functional partners

• Ability to manage complex, multi-workstream projects in a fast-paced environment

• Vendor management and contract negotiation experience

• Bachelor’s degree in Marketing, Business, or a related field

Compensation

We believe in being upfront about pay. The base salary range for this role is determined by your work location and falls into one of our geographic compensation zones:

•
Zone 1 (San Francisco Bay Area, Seattle Metro, New York City): $148,000 - $185,000

•
Zone 2 (All other U.S. locations): $126,000 – $157,500

Where you land within the range depends on your experience, skills, and how you’ll make an impact in the role. In addition to base salary, this position includes equity and a comprehensive benefits package.

Why Snapdocs

We’re here to transform one of the most critical and complex industries in the world. That requires a team that is curious, driven, thoughtful, and practical. We value:

• Product discipline and clear reasoning

• Deep ownership of outcomes (not just tasks)

• Straightforward, honest communication

• Empathy for the people who use our software

This is a place for people who want to solve hard, meaningful problems with real economic impact — not just ship features.

Join Us

We’re expanding our product suite and the network it connects. To do that, we need people who are excited by complexity, energized by scale, and motivated to make a tangible dent in how the mortgage ecosystem works. If you’re hungry to learn, build, and lead — you’ll do the best work of your career here.

To support our team, we offer a comprehensive & thoughtful benefits package for all full-time employees, which includes:

• Excellent medical, dental, and vision coverage

• 401(k) with up to 4% company match

• 16 weeks of paid parental leave

• Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles

• Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles

• Summer & Winter Break (~1-week each) + 9 Holidays per year

• Healthcare and Dependent Care FSA

• HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)

• $15K Family Building Benefit (lifetime limit)

• Life and Disability Insurance

• $1,500 Annual Lifestyle Stipend to support your well-being

Please note: Part-time employees are not eligible for benefits at this time

Snapdocs is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

California residents applying for positions at Snapdocs are subject to our candidate privacy policy. (www.snapdocs.com/california-candidate-privacy)