Senior Growth Marketing Manager, Live Services

At Rockstar Games, we create world-class entertainment experiences.

Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry.

Rockstar New York is on the lookout for a Senior Growth Marketing Manager for our Live Services Marketing team. The person in this role will develop strategic and innovative global marketing plans for Red Dead Online and Grand Theft Auto Online.

The preferred candidate is knowledgeable about performance and growth marketing, self-motivated, curious, a critical thinker, and a team player. You will work closely with other members of the marketing team including creative services, owned and operated channels, paid media, and marketing analytics.

This is a full-time, in-office position based out of Rockstar’s NYC headquarters in Downtown Manhattan.

WHAT WE DO

• The Live Services Marketing team develops and delivers all go-to-market campaigns and persistent live service programming across Rockstar Games' suite of titles.

• We lead all aspects of live services marketing planning and execution for our titles, including all creative assets and messaging to support campaigns and promotions across owned and operated channels, paid media, and partner marketing.

• Our team ensures brand guidelines are adhered to across all channels and coordinates every extension of the Rockstar Games brand through all consumer touchpoints.

• We ensure seamless execution of plans internally, in our online games and across the world, including the always on marketing of our live services, Grand Theft Auto Online and Red Dead Online.

RESPONSIBILITIES

• Find opportunities based on marketing analytics, player behavior, community sentiment, and product roadmap to develop marketing strategies and deliver campaigns that support growth and healthy, long-term enjoyment of our live service titles.

• Establish reliable reporting frameworks to measure performance against target goals, use insights to inform continued optimization across all lifecycle stages.

• Deliver measurable gains in engagement and monetization through campaigns and continuous optimization.

• Handle leadership approvals.

• Socialize campaigns across teams for visibility and alignment including ingesting and implementing feedback.

• Brief and develop campaign creative and messaging with creative services and editorial teams.

REQUIREMENTS

• 5+ years working in performance or paid growth marketing roles. 

• Bachelor’s degree in marketing, computer science, mathematics, economics, statistics, or business administration. 

• Experience setting up & optimizing different aspects of the marketing funnel. 

• Experience moving large audiences (millions) through complex customer journeys.

• Consistent track record of scaling revenue.

• Confirmed history of successfully delivering strategic marketing initiatives, ideally for other live services products.

• Strong analytical skills — ability to quickly digest complex data scenarios, perform analysis, and identify trends to support business decisions. 

• Strong creative vision – ability to develop creative and messaging that aligns with brand tone and guidelines.

• Ability to interpret, articulate, and present campaign results to varying audiences.

PLUSES

Please note that these are desirable skills and are not required to apply for the position.

• Previous professional experience working with gaming or entertainment services.

• Avid gamer with passion for Rockstar Games titles, deep knowledge of GTA Online and Red Dead Online.

ADDITIONAL INFORMATION

HOW TO APPLY

Please apply with a resume and cover letter demonstrating how you meet the skills above. If we would like to move forward with your application, a Rockstar recruiter will reach out to you to explain next steps and guide you through the process.

Rockstar is committed to creating a work environment that promotes equal opportunity, dignity and respect. In line with this commitment, Rockstar will provide reasonable accommodations to qualified job applicants with disabilities during the recruitment process in order for such applicants to be considered for the position for which they are applying, as well as to qualified employees to enable them to perform the essential functions of their roles. If you need more information about Rockstar’s reasonable accommodation policies or process, or need to request an accommodation, please notify your recruiter during the interview process.

If you’ve got the right skills for the job, we want to hear from you. We encourage applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.

The pay range for this position in New York State (inclusive of New York City) at the start of employment is expected to be between the range below* per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

*NY Base Pay Range
$120,000—$175,000 USD