Senior Growth Marketing Manager Food Tech

NICE TO MEET YOU!:
FELFEL is New York’s newest food-tech scale-up, reinventing how people eat at work.
Our chef-created smart fridges and barista-quality coffee bring NYC’s best culinary offering directly into offices — fresh, curated, and refilled daily.
We’re looking for a hands-on, data-obsessed, and empathic growth leader to help us scale FELFEL in the U.S.

IN SHORT:
You’ll own and operate our entire digital acquisition funnel — from execution to analytics to optimization — with the goal of driving tastings, pipeline, and new customer growth.
This is not a people-management role. You’ll work hands-on in a small, senior team together with a content creator, a team lead, and a brand advisor. You will personally design, launch, and optimize campaigns end-to-end and report directly to the VP Growth (US).

YOUR RESPONSIBILITIES:
Ultimately, you are responsible for delivering the quality lead generation goals that you define together with your team lead — month after month.
 
Growth & Performance Strategy
• Design and execute FELFEL’s digital growth roadmap across paid, organic, and lifecycle channels
• Own and optimize our annual digital marketing budget across LinkedIn, Google, and Meta
• Build and run a strong experimentation framework: messaging, creative, landing pages, and audience tests
• Work closely with our content creator to develop high-performing, on-brand messaging

Funnel Optimization
• Architect and continuously improve conversion flows from awareness → tasting → partnership
• Run A/B tests across website, email, and ads to improve MQL and SQL conversion rates
• Partner closely with Sales to refine qualification logic and ensure clean, reliable data in HubSpot

Analytics & Reporting
• Build and maintain dashboards and attribution models using GA4 and HubSpot
• Turn insights into action — adjust spend, creative, and targeting based on performance
• Own key funnel metrics: CPL, MQL → SQL, ROI

Website & SEO
• Own FELFEL’s Squarespace website: performance, UX, SEO, and conversion optimization
• Collaborate with design and content to maintain a premium yet high-converting brand experience
• Make sure FELFEL is on top on Chat Gtp and similar tools

Lifecycle Marketing
• Create and optimize HubSpot workflows for lead nurture, retention, and reactivation
• Build segmentation, lead scoring, and automation systems that drive qualified pipeline

YOUR PROFILE:
• 3–6 years of experience in growth, performance, or demand generation (ideally B2B, SaaS, food-tech, or startup)
• A true full-stack marketer — comfortable defining strategy and building campaigns yourself
• Hands-on experience with HubSpot, GA4, GTM, Google Ads, LinkedIn Ads, and SEO tools
• Obsessed with experimentation and optimization — every click, form, and ad is a learning opportunity
• Analytical, curious, and biased toward action
• Energized by ownership — you like building the machine, not just running it
• Excited by FELFEL’s mission to bring hospitality and craftsmanship to modern workplaces

YOU WILL BE MEASURED BY:
• Qualified leads and tastings generated through digital channels
• Funnel conversion rates (Lead → MQL → SQL)
• Cost per lead and pipeline ROI
• Website performance and SEO growth
• Your positive spirit!

OUR BENEFITS:
• Lots of delicious food from our own FELFEL fridge
• Exceptional Italian coffee and tea, powered by Gavetti — our soon-to-launch office coffee solution in NYC
• Central Flatiron office and Brooklyn location, surrounded by NYC’s best culinary inspiration
• 20 days of PTO + 10 holidays (some flexible)
• Comprehensive and affordable healthcare options

*Benefits may evolve over time — this reflects what we currently offer.

APPLY NOW:
Are you interested? Please get in touch via apply button.

ABOUT US:
FELFEL is a Swiss family-owned scale-up founded in 2013. Known for its smart fridges and its office coffee brand Gavetti, FELFEL is a pioneer in the office food market. In 2024, FELFEL launched in the U.S. and now serves around 1,000 locations across Switzerland and New York, with a team of approximately 150 employees.
www.felfel.com

FELFEL VALUES:
We value hospitality, excellence, and community. We also believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race, religion, age, gender, disability, national origin, sexual orientation, or veteran’s status.
Discover more at: felfel.com

Start: As soon as possible
Employment level: Full-Time overtime exempt, preferred 
Pay: The pay for this role is $100'000-120'000/Year
Location: New York City