Senior Growth Marketer

About Handshake

Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling, from freelance AI training gigs to first internships to full-time careers and beyond. This unique value is leading to unparalleled growth; in 2025, we tripled our ARR at scale.

Why join Handshake now:

• Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel

• Work hand-in-hand with world-class AI labs, Fortune 500 partners and the world’s top educational institutions

• Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others

• Build a massive, fast-growing business with billions in revenue

The Role

Handshake is expanding into AI research and development, building a world-class network of experts - PhDs, researchers, and subject matter specialists - who contribute to cutting-edge AI through specialized research, model evaluation, and domain-specific applications.

We’re looking for a Senior Growth Marketer to engage, grow, and nurture this expert network, ensuring experts feel valued, motivated, and well-supported. This role is a unique opportunity to bridge academia and industry, shaping a new initiative at Handshake while collaborating with product, operations, and engineering teams to create a seamless and rewarding program experience.

• Develop and implement growth strategies to expand our AI research community of graduates.

• Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing.

• Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations.

• Optimize digital marketing strategies using A/B testing, analytics, and performance tracking.

• Manage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forums

• Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey.

• Leverage SEO best practices to improve visibility and searchability.

You Have

Must-Haves:

• 6+ years of experience in growth marketing, preferably to technical or academic audiences.

• Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketing.

• Experience with lifecycle marketing and CRM platforms such as Iterable or Salesforce to optimize engagement and retention strategies.

• Proficiency in analytics tools such as Google Analytics, HubSpot, or equivalent.

• Excellent written and verbal communication skills.

• Ability to work independently and thrive in a fast-paced, remote environment.

• Passion for AI research and fostering academic communities is a plus.

Bonus Points:

• Experience with CRM platforms such as Iterable

• Proficient in SQL

• Familiarity with AI/ML workflows, data labeling, or model evaluation processes.

We Offer

Handshake delivers benefits that help you feel supported—and thrive at work and in life.

The below benefits are for full-time US employees.

🎯 Ownership: Equity in a fast-growing company

💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching

🍼 Family Support: Paid parental leave, fertility benefits, parental coaching

💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend

📚 Growth: $2,000 learning stipend, ongoing development

💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office

🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days

🤝 Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.