Senior Graphic Designer - Paid Advertisement

We’re looking for a Senior graphic designer with strong marketing design skills to join our video team (part of a creative studio) to elevate our brand, social and paid ads video content.

Binance is the world’s leading cryptocurrency super app, serving 300+ millions of users globally with a secure platform to trade, invest, and manage digital assets. The Global Creative Team shapes how Binance shows up in the world—developing high-impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale.

Responsibilities:
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Design brand and marketing assets across all digital channels: brand, social and paid

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Collaborate with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects

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Conceptualise and translate complex ideas (crypto, trading, investing, staking) into clear, compelling visual narratives that resonate with diverse audiences aligned with brand guidelines.

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Produce visuals and storyboards for the video team to animate and edit

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Propose, test and iterating on new design formats based on performance insights

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Establish and build relationship with the cross-business partners and stakeholders

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Leverage AI tools to accelerate and enhance production (image, video)

Requirements:
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5+ years of experience as a graphic designer (agency, in-house, or startup), with a strong emphasis on marketing design.

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A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, paid, social, etc.)

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Experience designing for fast-paced marketing teams

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Ability to take ambiguous briefs and turn them into clear, compelling visual solutions

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Strong organisational skills and comfort juggling multiple projects with tight timelines.

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A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking.

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Mastery of core graphic design fundamentals: typography, colour, layout, hierarchy, and composition.

Graphic Design:

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Full proficiency in Figma (including components and plugins)

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Clear understanding of animation and motion graphics principals

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Strong storyboarding / storytelling skills (preparing boards for animation)

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Strong foundation in composition, typography, and visual aesthetics

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Hands-on experience with AI tools (Higgsfield, Midjourney, Runway, Kling, or similar AI)

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A strong point of view on brand and visual storytelling

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Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality

Performance expertise:

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Strong understanding of paid media algorithms and platform-specific formats

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Solid understanding of performance marketing or conversion-focused design

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Experience working with hook-driven storytelling frameworks

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Strong visual awareness and up-to-date trend sensitivity

Good to have skills:

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Animation or motion / editing experience

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Illustration or iconography experience

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UX/UI design experience