Senior Field Marketing Manager

Visier gives organizations a Workforce AI Edge: a set of AI-powered capabilities that help leaders understand the relationship between people and work, elevate the productivity of their employees, and win by adapting to change faster. We're a global leader in AI-powered people analytics, workforce planning, and compensation management solutions. All Visier technology is underpinned by its Real-time People Data Platform, which uses AI to unlock the business-transforming potential of people data, work data, and the fusion of both.

Founded in 2010 by the pioneers of business intelligence, Visier has over 60k customers in 75 countries - including enterprises like BASF, Panasonic, Experian, Amgen, eBay, Ford Motor Company, and more.

About the Role

Reporting to the Sr. Director, Event Marketing, the Senior Field Marketing Manager is a strategic marketing leader with a proven track record of driving revenue growth in their assigned territory or segment.

You will collaborate closely with sales and business development teams to develop and execute integrated field marketing programs in your assigned segment that deepen engagement with priority accounts, create a sense of urgency for the buyer, accelerate sales cycles, and deliver exceptional experiences. This role requires a strong understanding of the B2B SaaS landscape, a passion for results, and the ability to forge strong relationships with key stakeholders across the organization.

Given our quarterly planning cadence, you’ll move fast to understand what’s working, spot opportunities for improvement, and shift direction when needed. This role thrives on creativity and ownership. You’ll bring bold ideas, try new tactics, and design programs that truly resonate within your territory.

If you're a results-oriented marketer with multi-channel experience, a knack for problem-solving, and a collaborative spirit, this role is for you.

Key Responsibilities

• Lead the strategy and execution of an integrated quarterly marketing plan for the assigned territory or segment, including budget, goals, and KPIs tied to pipeline quantity, quality, velocity, win rates, and ROMI.

• Partner closely with regional sales leaders, account executives, and business development representatives to understand their account strategies, communicate campaign plans, and ensure alignment. Provide clear, consistent updates on program performance and next steps.

• Analyze results rapidly and make data-informed pivots to optimize programs on a quarterly basis. Identify gaps, propose solutions, and adjust tactics to maintain momentum. Track trends, optimize programs, and evaluate marketing’s impact on pipeline and revenue.

• Plan and execute high-impact events, including in-person or virtual third-party and proprietary events such as regional conferences, webinars, and executive roundtables. Oversee all aspects of event logistics including venue selection, communications, speaker management, attendee engagement, and follow-up.

• Design and implement targeted programs for priority accounts, personalizing messaging and touchpoints to deepen engagement and accelerate deal progression. Use a mix of tactics including targeted advertising, direct mail, events, and customized content in partnership with other marketing stakeholders.

• Collaborate with product marketing, demand generation, corporate events, and content teams to ensure alignment and maximize the impact of all campaigns and events.

• Perform other duties as required.

Qualifications

• 7–10 years of B2B marketing experience, with at least 4 years in field marketing for a high-tech company. Proven success in developing and executing integrated marketing campaigns that drive pipeline and revenue growth.

• Experience driving engagement and growth within priority or high-value accounts. Ability to design and execute tailored marketing programs that support account-level strategies.

• Strong analytical skills with an ability to assess results quickly and make strategic pivots in a fast-moving, quarterly planning environment.

• Exceptional communication and interpersonal skills. Proven ability to build strong, trusting partnerships with account executives and cross-functional teams.

• Highly organized with the ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in a fast-paced environment.

• Proficiency with project management (e.g., Asana), CRM (e.g., Salesforce), and tools used to support targeted account engagement (e.g., Demandbase).

• BA/BS or equivalent university degree

• Bonus Points: Experience in the HR technology space and a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies.

• Ability to travel 25% of the time.

🌱 Most importantly, you share our values…

• You roll up your sleeves

• You make it easy

• You are proud

• You never stop learning

• You play to win

🚀 How we work & what we offer...

• Annual company All Hands in Vancouver, our entire organization travels to our Vancouver HQ for a week of team building, learning and breakout sessions

• Competitive salary, and top-tier health and wellness benefits

• Stock options and/or bonus based on your role, location, and employment type

The base pay range for this position in the $120,000-$150,000 USD/year + bonus

Benefits and working arrangements may vary depending on your seniority, location and employment type. The compensation offered will be determined by factors such as relevant qualifications, experience, knowledge and skills. Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role.

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