Senior Field Marketing Manager - India (R4772)

Founded in 2015, Shield AI is a venture-backed deep-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include the V-BAT and X-BAT aircraft, Hivemind Enterprise, and the Hivemind Vision product lines. With offices and facilities across the U.S., Europe, the Middle East, and the Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube.

Job Description:

Shield AI is building the world’s best AI pilot. As a fast-scaling defense aerospace company, we develop autonomous systems that operate in complex, contested environments to protect service members and civilians. Our mission sits at the intersection of artificial intelligence, advanced hardware, and national security. We are expanding our international go-to-market footprint and investing in strategic growth markets, including India.

The Senior Field Marketing Manager, India will establish and execute field marketing across India’s defense and government ecosystem. This leader will drive account-based marketing programs, support strategic capture efforts, and generate measurable pipeline impact in close partnership with regional sales and business development teams.

This is a hands-on role in a high-growth environment. The ideal candidate is equally comfortable developing account strategies and executing field programs, thrives in complex government sales environments, and understands how to align marketing efforts with long-cycle defense procurement processes. This role reports to the VP of Global Field Marketing and Events.

What you'll do::
• Lead and execute field marketing across India defense, Ministry of Defence, Armed Forces, DRDO, and strategic aerospace accounts, tightly aligned with regional Go-to-Market priorities.

• Develop and execute account-based marketing strategies for priority India-based government and defense accounts, mapping buying centers and orchestrating multi-touch engagement across events, executive briefings, targeted campaigns, and owned customer programs.

• Demonstrate deep understanding of India’s defense procurement environment, acquisition cycles, and stakeholder landscape, tailoring engagement strategies accordingly.

• Own strategy and execution for major India-based defense and aerospace events, prioritizing high-value account engagement and executive-level meetings over brand presence alone.

• Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.

• Align marketing programs with local sales objectives, pipeline targets, and account plans to drive measurable revenue impact.

• Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.

• Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.

• Build and execute programs within Marketo, including campaign flows, audience segmentation, lead scoring alignment, and performance reporting.

• Establish KPIs aligned to India government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.

• Bring structure, accountability, and operational rigor to field marketing execution within a fast-growing international market.

Required qualifications::
• 8–12 years of experience in field marketing, demand generation, or integrated marketing roles

• Proven expertise in account-based marketing (ABM) within complex enterprise or government accounts

• Demonstrated ability to drive pipeline, influence opportunities, and support deal progression

• Hands-on experience executing events, executive engagements, and targeted field programs

• Strong experience working cross-functionally with Sales, BD, and capture teams

• Hands-on Salesforce (SFDC) experience, including campaign creation, Campaign ID management, opportunity alignment, and pipeline reporting

• Experience with marketing automation platforms (e.g., Marketo) for campaign execution, segmentation, and nurture programs

• Ability to operate in a hands-on, high-growth environment with strong ownership and execution focus

Preferred qualifications::
• Experience marketing into India government, Ministry of Defence, Armed Forces, DRDO, or defense/aerospace sectors

• Strong understanding of India’s defense procurement processes and long-cycle acquisition environments

• Experience aligning marketing programs to capture efforts for large, complex government deals

• Familiarity with key Indian defense stakeholders and decision-making structures

• Proficiency in Hindi or other regional Indian languages

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Total package details for U.S. based positions:
- Regular employee positions: Salary within range listed above + Bonus + Benefits + Equity
- Temporary employee positions: Hourly within range listed above + temporary benefits package (applicable after 60 days
of employment)
- Interns/Military Fellows/Part-time not eligible for bonus, benefits or equity

Total package details for International positions which are roles based outside of the United States (where applicable):
- International premium, hardship differential, cost of living differential, living quarters allowance, foreign service transfer
allowance, equity, international benefits, visa assistance, and relocation assistance.

Salary compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check.

Shield AI is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.