Senior Executive, Performance Activation

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

6300 - Senior Executive, Performance Activation - MM&D

About WPP Media

WPP Media, part of WPP, is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About T&P: A Leading WPP Media Brand

T&P is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

Role Summary and Impact

As the agency expands its digital activation offering, the Senior Performance Activation Executive will be a key contributor to the day-to-day activation of campaigns, taking ownership of complex tasks and ensuring the successful delivery of campaigns across your client portfolio. This role will primarily focus on advanced activation within Paid Social channels, with opportunities to expand across Programmatic and Paid Search.

This role requires a deep understanding of Paid Social platforms, strong execution skills, and an analytical approach to optimisation. The Senior Performance Activation Executive will confidently execute and optimise campaigns, providing valuable insights and demonstrating leadership through mentorship and peer-to-peer knowledge sharing. They will be instrumental in fostering a high-performing, AI-driven Performance Activation team that consistently delivers exceptional results.

Individuals in this role possess proven activation experience across Paid Social channels and a strong willingness to expand this knowledge to other digital channels. This role requires strong attention to detail, proactive workload management, excellent communication skills, teamwork, and a robust Performance Mindset.

Your contributions will directly impact our Digital offering and support our mission in building the industries most innovative, AI-driven Performance Practice. This is an excellent opportunity to deepen your channel-specific activation skillset, be on the forefront of implementing AI technology, further develop workload management and mentoring skills, and help create a Performance Mindset culture within the agency.

If you enjoy in-platform activation, are highly meticulous with process, possess a strong Paid Social background, and are interested in adopting more AI to our campaign activation - please put your name forward for the Senior Performance Activation Executive position.

Key Responsibilities

• Responsible for the advanced execution and implementation of best-in-class, full-funnel digital activation tasks, with a primary focus on Paid Social, ensuring accuracy and time efficiency.

• Responsible for diligently following and executing cross-channel Digital processes across your client portfolio, acting as a role model for junior team members.

• Responsible for in-depth data analysis, formulating robust optimisation suggestions, and implementing them accurately and effectively to significantly improve account performance in line with business objectives.

• Responsible for actively showing a Performance Mindset culture by consistently putting forward innovative optimisation recommendations with the goal of surpassing our client’s business objectives.

• Responsible for contributing to a supportive team environment, assisting peers and junior executives with workload management, and ensuring "no person is left behind."

• Responsible for ensuring data, insights, and learnings in all campaign analysis and reports are delivered to the highest quality.

• Demonstrate a comprehensive understanding of the different proprietary and third-party tools used across digital media (execution, tracking, optimisation, management, and analytics), advising on their effective use.

• Responsible for the proactive management of your own workload and contributing to the effective allocation of tasks, ensuring deadlines are met and outputs are of a high standard.

• Responsible for dedicating time to personal development, staying up-to-date with all full-funnel digital activation certifications, Betas, best practices, and industry changes, especially within Paid Social.

• Responsible for maintaining financial accuracy through the planning & buying process with on-time delivery.

Skills and Experience

• Strong experience in setting up, activating, and optimising campaigns across Paid Social channels is essential.

• Willingness to learn and activate on platforms across other digital channels such as Paid Search, Programmatic, and Retail Media (experience in these is a bonus).

• Ensure certifications across all activation platforms are completed and up-to-date.

• Someone who believes in a culture of mutual support, actively helping each other, especially during busy times, to ensure everyone feels supported and to achieve our goals as a team.

• Being an energetic, pioneering, and honest person who shows accountability.

• Strong organisational skills and exceptional attention to detail.

• A proven Performance Mindset.

• Curiosity and ability to embrace change is needed.

• Supportive nature to those around you, with an interest in mentoring junior team members.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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