Senior Executive, Paid Search

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Media Management and Delivery Team:

Media Management and Delivery Team (MMD) is a community of more than 300 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the WPP Media. MMD is designed to accelerate WPP Media clients’ businesses by leveraging the power and capabilities of WWP Media and its brands, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

Role Summary and Impact

We’re looking a Senior Executive, Paid Search and as a Senior Executive, Paid Search you will be responsible for the execution of paid search activity, building strong platform knowledge, and supplier relationships, to autonomously deliver flawless testing and media plans, optimisation, and analysis.

Skills and Experience

Campaign Management

• Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.

• Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.

• Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.

Operational Excellence

• Conduct performance analysis, internal data maintenance, issue identification and solution development.

• Support on the day to day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.

• Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.

Qualifications

• 2-4 years of experience in digital marketing and deep Paid Search knowledge and experience, with current dated certifications (Google Ads Apps Certification, AI Powered Shopping Ads Certification, Google Ads Creative Certification, AI Powered Performance Ads Certification, Google Ads Measurement Certification).

• Understanding of bid management and core PPC technology platforms (Google Analytics, SA360 for example).

• Self-motivated and able to manage your and your direct report’s time effectively.

• Operationally proficient, with an affinity for numbers, an analytical thought process and keen to drive continued excellence.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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