Senior Executive - Influencer Marketing

Role Purpose

The Senior Executive – Influencer Marketing will drive influencer-led amplification for Hindi GEC content, translating the channel’s fiction, non-fiction, and tentpole properties into high‑impact social buzz. The role requires a strong understanding of the Hindi GEC landscape, audience behavior, cultural nuances, and creator communities that resonate with mass and regional Hindi-speaking markets. The position ensures end‑to‑end management of influencer campaigns that elevate show visibility, engagement, and platform presence.

Key Responsibilities:
1. Influencer Strategy & Planning

• Develop and execute influencer marketing plans aligned with Hindi show launches, tentpoles, brand campaigns, and always-on requirements.

• Identify relevant influencer categories (macro, micro, nano, celebrity creators) based on platform trends and GEC audience TG alignment.

• Support content and marketing teams with influencer recommendations that drive maximum reach and engagement.

2. Influencer Outreach, Coordination & Relationship Management

• Manage end‑to‑end influencer outreach, negotiations, coordination, and onboarding.

• Build and maintain relationships with creators, managers, and agencies specializing in entertainment, drama, celebrity, lifestyle, and regional Hindi content.

• Ensure clear briefing, timelines, and deliverables for each campaign.

3. Content Creation & Campaign Execution

• Oversee influencer content creation, ensuring consistency with brand tonality, show messaging, and platform formats (Reels, Shorts, Stories, static posts, YT integrations, etc.).

• Track content delivery, approvals, posting schedules, and campaign hygiene.

• Collaborate with internal creative and social teams for content ideas, co‑created formats, and digital-first storytelling.

4. Performance Tracking, Analytics & Reporting

• Monitor campaign performance across reach, engagement, views, sentiment, share of voice, and ROI.

• Generate clear performance dashboards and insights to inform future campaign strategies.

• Benchmark against competitor campaigns, platform trends, and best practices.

5. Cross-Functional Collaboration

• Partner closely with PR, Social and ContentMarketing teams to align influencer efforts with overall campaign goals.

• Work with programming and content teams to identify moments and hooks that can be amplified via influencers.

Key Skills & Competencies:
• Strong understanding of social media platforms (Instagram, YouTube, Facebook, Snapchat, X, ShareChat, Moj, etc.).

• Excellent communication, negotiation, and coordination skills.

• Ability to identify relevant creator partnerships across genres and audience cohorts.

• Strong project management and multitasking ability.

• Creative thinking with an understanding of digital pop culture and entertainment trends.

• Data-driven decision-making with the ability to interpret metrics and optimize campaigns.

Experience & Qualifications:
• 2–4 years of experience in influencer marketing, digital marketing, or social media (preferably in entertainment, media, or agency environments).

• Strong relationships within the influencer ecosystem (creators, managers, and agencies) preferred.

• Bachelor’s degree in Marketing, Mass Media, Communication, or related fields.

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.