Senior Executive, Content Planning

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

We are seeking a Senior Executive, Content Planning to lead and support the development and execution of strategic content, social and influencer marketing initiatives for WPP Media Singapore’s key clients.

This role will be instrumental in leveraging WPP Media’s extensive resources to create innovative, data-fuelled content solutions that deliver measurable results, build brand equity, and support the growth of our clients' digital businesses.

The ideal candidate will be a highly organised, self-motivated professional who is looking to deepen their expertise in content and influencer marketing, working closely with leading brands to deliver engaging and effective campaigns.

3 best things about the job:

• A fun environment that combines the best of being entrepreneurial whilst at the same time being part of an award-winning global media agency network and the largest marketing services group in the world.

• Working within an established award-winning team with access to a strong regional network of over 300 content specialists and multiple strategic partners that help bring to life inspired and provocative branded experiences and content for our client’s audiences.

• A revenue-driving role where you will constantly be inspired and challenged to be original and have light-bulb moments that you’re able to actualise and integrate working with various teams and specialist units within the agency.

Skills and Experience

Strategic Content, Social & Influencer Planning

• Lead the development of comprehensive content-first marketing strategies ensuring alignment with overall marketing goals and further develop our unique agency solutions through building key direct partnerships.

• Research and provide detailed analysis of market trends, competitive content landscapes, partner and platform capabilities, and effectively apply this in-depth knowledge using WPP Media’s proprietary analytics tools, to build strategic content-first plans for key clients.

• Lead in developing detailed campaign plans, including strategic phasing, budget allocation, and setting Key Performance Indicators (KPIs).

• Contribute to the identification and integration of new planning methodologies, platforms, and innovative content approaches within the Singapore and regional markets.

Client Relationship & Account Management Support

• Act as a primary point of contact for clients, presenting strategies, plans, and performance reviews with confidence and clarity.

• Build and foster strong, collaborative relationships with key internal, media and client stakeholders, ensuring evolving needs of campaigns and executions are met and expectations exceeded.

• Lead regular Work-in-Progress (WIP) meetings and strategic discussions with internal agency stakeholders and clients, fostering transparent communication and mutual trust.

• Ensure client satisfaction by consistently delivering high-quality outputs and strategic counsel.

Commercial Management Support

• Manage campaign budgets meticulously, ensuring efficient spend, adherence to financial guidelines, and accurate forecasting to prevent overspends.

• Determine the cost and value for various content, social and influencer projects, providing strategic recommendations for investment.

• Collaborate closely with media teams and clients and actively participate in negotiations with KOLs/influencers and content partners to secure optimal value and pricing.

• Ensure accurate and timely tracking of budget spend, providing regular updates to relevant stakeholders.

What you will need:

• Experience: Minimum 2-4 years of relevant working experience in advertising, media, PR, social media, or influencer marketing agencies, with demonstrable experience in content strategy or execution.

• Digital Expertise: Possess working knowledge of the digital marketing ecosystem, content creation processes, and the influencer landscape, in Singapore and APAC markets. A strong understanding of social platforms with hands-on experience using TikTok, Instagram, Facebook, Lemon8, Telegram, XiaoHongShu, and YouTube is a plus.

• Communication & Personal Skills: Ability to present, lead conversations and possess excellent verbal and written communication skills. Collaborative and a highly organised individual who has a good grasp on time-management and task prioritisation. Ability to work independently.

• Proficiency Level: Strong analytical skills and proficiency in turning data into clear, actionable insights. Proficiency in Microsoft Office (Word, Excel, PowerPoint) and the ability to learn and adopt different tools (incl. AI tool features), for efficient work. Experience in Salesforce, Meta Business Suite and TikTok Creator Studio is a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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