Senior Executive, Content Campaign Management

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

We are seeking a Senior Executive, Content Campaign Management who will be responsible for day-to-day management and delivery of local and regional digital content campaigns for GroupM. This role requires a highly organized and self-motivated individual who ensures that campaigns are seamlessly implemented and achieve their intended KPIs. Your attention to detail, organizational skills, and proactive attitude will be essential in driving the success of our digital content initiatives.

Skills and Experience

3 best things about the job

• Dynamic and Engaging Work Environment: No two days are the same in this role, ensuring you stay engaged and motivated. You'll have the chance to collaborate with media agencies, content planning teams, clients, content creators, digital publishers, and media partners. Our diverse range of campaigns will expose you to all phases of content and influencer campaigns.

• Exposure to Cutting-Edge Marketing: Dive into the exciting and revolutionary world of data-driven content and influencer marketing, gaining insights and experience in the latest industry trends and strategies.

• Collaborate with Multinational Brands: Work with renowned multinational brands under the GroupM portfolio, playing a crucial role in the creation and success of high-impact digital and social content campaigns.

In this role, your responsibilities include:

• Campaign Management: Oversee the planning, execution, and monitoring of local and regional digital content campaigns to ensure they meet the desired KPIs. Continuously seek and implement innovative strategies to improve campaign effectiveness and efficiency.

• Stakeholder Coordination: Coordinate with brand teams, agency planners, clients, content creators, digital publishers, and media vendors to ensure smooth campaign implementation.

• Project Management: Manage multiple projects simultaneously, ensuring timelines and budgets are adhered to. Address and resolve any issues or challenges that arise during the campaign lifecycle to maintain smooth operations. Conduct thorough reviews and quality checks of all content and materials before they are published. Utilize various digital tools and platforms for campaign management, performance tracking, and reporting.

• Performance Analysis: Track and analyze campaign performance data, providing insights and recommendations for optimization.

• Reporting: Prepare detailed campaign reports for clients, highlighting key metrics, successes, and areas for improvement.

• Trend Monitoring: Stay updated on the latest trends in digital and social media marketing, applying this knowledge to enhance campaign effectiveness.

• Influencer Relations: Manage relationships with influencers to enhance campaign reach and engagement

Minimum qualifications:

• Experience: Minimum 3 years of digital marketing experience, social media, and content experience is a huge plus.

• Digital Savvy: Possess and demonstrate excellent understanding of social media and is an active user of digital and social media apps - TikTok, Instagram, Telegram, YouTube, Facebook, Xiaohongshu etc.

• Project Management: Strong project management skills with the ability to negotiate with agencies and publishers to meet campaign objectives.

• Communication Skills: Excellent verbal and written communication skills

• Team Collaboration: Possess a strong collaborative spirit and a positive working attitude to thrive in a team environment.

• Attention to Detail: Strong attention to detail with a process-driven mindset, excellent time-management skills, and the ability to prioritize tasks effectively.

• Technical Proficiency: Proficiency in Microsoft Office (Word, Excel, PowerPoint) and the ability to learn and adopt different tools for efficient work.

• Autonomy: Ability to work independently while achieving campaign objectives.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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