Senior Executive - Brand Marketing (B2B)
Weekday AI
Posted: January 7, 2026
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Quick Summary
A Senior Executive – Brand Marketing (B2B) with a strong foundation in content creation, creative writing, and B2B brand building is required for this role. The ideal candidate should have a proven track record of creating high-quality B2B content and executing successful brand campaigns. Strong communication and project management skills are also essential for this position.
Required Skills
Job Description
This role is for one of the Weekday's clients
Min Experience: 2 years
Location: Lower parel, currey road, Mumbai
JobType: full-time
We are looking for a results-driven Senior Executive – Brand Marketing (B2B) with a strong foundation in content creation, creative writing, and B2B brand building. This role will focus on strengthening brand presence through impactful digital content, social media—particularly LinkedIn—and well-executed brand campaigns.
Requirements:
Key Responsibilities
• Create, curate, and manage high-quality B2B content for brand communication across websites, blogs, campaigns, and social media platforms.
• Plan and execute B2B brand marketing initiatives and campaigns aligned with business objectives.
• Manage and grow social media presence with a strong emphasis on LinkedIn marketing.
• Plan, execute, and monitor email marketing campaigns using Zoho Email Campaigns.
• Design marketing creatives using Canva and Adobe Creative Suite.
• Ensure a consistent brand tone, messaging, and visual identity across all communication channels.
• Collaborate with internal teams and stakeholders to plan and execute campaigns effectively.
Must-Have Skills
• Strong content creation and creative writing capabilities.
• Hands-on experience in B2B brand marketing.
• Proven experience managing social media platforms, especially LinkedIn.
• Proficiency in Canva, Adobe Creative Suite, and Zoho Email Campaigns.
• Ability to present content samples or a writing portfolio.
Good-to-Have Skills
• Basic understanding of SEO principles.
• Exposure to offline marketing activities and vendor coordination.
Experience Requirements
• 2–4 years of experience in a B2B marketing environment.
• Demonstrated experience in building and executing brand marketing campaigns.
• Clear understanding of campaign planning, execution, and performance outcomes.
Skills
Content Creation · B2B Marketing · Social Media Marketing · Creative Writing · Brand Marketing · Marketing Campaigns · SEO · LinkedIn Marketing · Canva