Senior Email Marketing Specialist

Job Title: Senior Email Marketing Specialist

Department: Marketing
Location: Balzan, Malta
Employment Type: Full-time

About SiGMA Group

Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 250 professionals across six global offices, including Malta, Cyprus, Serbia, São Paulo, Manila, and India. SiGMA is a global leader in gaming, emerging tech, affiliate marketing, events, and media, best known for its marquee summits like SiGMA Malta and iGaming Academy. The company’s culture champions inclusivity, sustainability, collaboration, and philanthropic impact under its SiGMA Foundation initiative

Position Overview

We are looking for a Senior Email Marketing Specialist to take ownership of all company-wide email communications. This role focuses on planning, executing, and optimizing email campaigns while ensuring consistent QA testing across automated, transactional, marketing and operational emails. 

You will manage the entire user email journey from ticket purchases and confirmations to follow-ups and side-event invitations while collaborating with IT, marketing, sales, and events teams to ensure every email is accurate, functional, and aligned with brand and compliance standards.

This position also involves overseeing the migration of all communications to HubSpot and identifying alternative solutions if needed to maintain centralized visibility and control.

Key Responsibilities

Campaign Strategy and Planning

Plan, build, test, and send all company emails including marketing campaigns, newsletters, and automated workflows

Create and manage segmented email lists based on audience behavior, demographics, and purchase history

Develop and maintain an email calendar aligned with business goals and event timelines

Define and monitor campaign goals such as open rates, click-through rates, conversions, and engagement

Copywriting, Design, and Personalization

Write compelling, concise, and action-oriented email copy that engages recipients and includes clear CTAs

Collaborate with design teams to ensure visually appealing templates that are responsive and optimized for mobile devices

Use dynamic content and personalization techniques to increase engagement

Behavioral Triggers and Automation

Set up automated workflows including welcome sequences, re-engagement campaigns, and follow-ups

Map and test all automated touchpoints to optimize triggers and ensure a smooth user experience

QA Testing and Collaboration

Regularly test all automated and manual emails for formatting issues, broken links, and logic errors

Maintain a structured QA log and testing checklist to track issues and fixes

Coordinate with IT to test and monitor automated ticketing emails

Work with the marketing team to plan, execute, and QA promotional and event-based campaigns

Ensure all templates follow brand, design, and compliance standards

HubSpot Management

Oversee migration of all email communications to HubSpot

Manage segmentation, workflows, and automation setup

Research and propose alternative systems or processes for centralization if required

Compliance and Deliverability

Ensure all emails comply with GDPR, CAN-SPAM, and data protection laws

Maintain email list hygiene and monitor deliverability metrics

Analytics and Reporting

Track and report on open rates, click-through rates, conversions, and engagement

Provide actionable recommendations to improve campaign performance

Cross-Channel Integration

Integrate email campaigns with other marketing channels such as social media, paid ads, and content marketing to provide a cohesive customer experience

Requirements

Minimum 3–4 years of experience in email marketing and QA testing

Native English speaker or minimum C2 level proficiency

Hands-on experience with HubSpot or similar CRM and automation tools

Strong understanding of email automation, segmentation, and workflows

Basic proficiency in HTML and CSS for email templating and troubleshooting rendering issues across clients

Exceptional attention to detail and ability to spot design, copy, or logic inconsistencies

Experience collaborating with IT and marketing teams on automated workflows

Knowledge of GDPR, CAN-SPAM, and deliverability best practices

Why SiGMA Group?

Grow with us - Be part of SiGMA’s global expansion and make your mark.

Free iGaming Academy access - Learn the ins and outs of the industry with access to courses.

Travel perks - Visit our international offices and attend industry events worldwide.

Performance rewards - High performers are recognized and fast-tracked with annual reviews and bi-yearly performance checks ins.

Interest-free car loan after probation (T&Cs apply)