Senior E-commerce Business Development & Expansion Manager (LG Partner Store)

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.

Summary

We are seeking a strategic, results-driven Senior Manager of eCommerce Business Development & Expansion to own and lead all aspects of sales growth and audience expansion for our restricted access ecommerce website, the LG Partner Store. This role is responsible for identifying new acquisition channels, unlocking untapped customer segments and developing high-impact partnerships that drive sustainable revenue growth. This person will serve as a key driver of our expansion strategy and will work cross-functionally across sales, marketing, operations and merchandising to scale our reach and performance of the LG Partner Store.

Responsibilities

• Act as the business owner of LG Partner Store collaborating with ecommerce sales, merchandising, marketing and media teams to ensure continuous growth

• Own the roadmap to grow revenue by expanding into new, eligible audience segments and verticals

• Identify and prioritize high-value segments; develop outreach, partnership and integration strategies to convert them into active customers

• Conduct market sizing, segmentation and opportunity analysis to prioritize efforts and allocate resources effectively

• Develop and present business cases with clear ROI projections and supporting data to justify the launch of new partners, audience segments or the reallocation of resources

• Negotiate and secure strategic partnerships that drive user acquisition and repeat engagement

• Collaborate with internal legal and compliance teams to ensure partnerships meet privacy, procurement and eligibility requirements

• Proactively identify gaps in eligibility coverage and advocate for new eligibility rule sets or verification methods

• Develop and manage relationships with key partners, including benefit aggregators, corporate HR teams, government/military organizations and other institutions eligible for access

• Optimize verification methods and streamline onboarding of new groups by working with internal teams and external partners

• Partner with performance marketing to launch targeted marketing campaigns focused on specific verified audiences, testing and optimizing tactics continuously

• Define and track KPIs to evaluate the success of audience expansion efforts, including qualified user growth, acquisition cost, conversion rate, and contribution to overall revenue

• Primary point of contact for LG Partner Store customer service escalations to resolve customer issues and optimize policies

• Benchmark and monitor competitive partner programs to identify differentiators and inform expansion strategy

• Represent the LG Partner Store in executive level presentations to communicate performance, expansion opportunities, and strategic recommendations

Qualifications

• Bachelor’s degree in marketing, business, communications or related field

• 10+ years of experience in business development, partnerships or audience expansion—ideally in eCommerce, membership-based platforms or closed-channel marketing

• Strong track record of identifying and scaling new customer acquisition opportunities and partnerships

• Exceptional communication, project management and negotiation skills

• Strong interpersonal and relationship management skills and ability to work with cross-functional teams

• Excellent PowerPoint and presentation skills, with the ability to prepare and deliver compelling strategies and performance updates to executive leadership

• Data-driven decision-maker with proficiency in performance metrics using tools like Google Analytics, tableau, Looker or other BI platforms

• Self-starter with the ability to operate independently and cross-functionally with multiple teams

• Comfortable navigating ambiguity and driving clarity and action

• Ability to work under pressure and deadlines; and must be able to manage multiple projects/priorities

#LI-DR1

Recruiting Range
$140,000—$175,000 USD

Benefits Offered Full-Time Employees:

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.

• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.

• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.

• Performance based Short-Term Incentives (varies by role).

• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.

• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.

• Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:

• Eligible for the relevant benefit programs offered through our partner agencies.

Privacy Notice to California Applicants

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.