Senior Director, Visual Merchandising and Store Design

WHO WE ARE

fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in over a dozen countries. But we don’t just aspire to make the best products on the market; we want to be the best beauty brand to work for. We’ve created a warm, inspiring environment with world-class benefits that encourages our teams to dream big, because that’s how we got here.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

MAIN JOB OBJECTIVE

The Senior Director, Global Visual Merchandising & Store Design owns and evolves the global visual merchandising and store design frameworks for Fresh across all physical channels of distribution. This role defines brand standards, design systems, and governance models that ensure consistency, scalability, and relevance globally, while enabling strong regional and local execution

JOB RESPONSIBILITIES

Store and Fixture Design:

• Define and evolve global store design concepts, fixture systems, and visual standards across boutiques, shop-in-shops, and open-sell environments
• Partner with external architects and design consultants to develop scalable retail concepts aligned with brand strategy
• Provide clear design frameworks, guidelines, and brand codes to regional and local teams
• Establish approval criteria and governance processes for floorplans and shop designs, ensuring brand consistency while enabling efficient regional execution

Campaign Launches:

• Define global visual merchandising strategies and launch frameworks in partnership with the Creative team responsible for campaign concepts
• Translate campaign concepts into scalable global VM principles, directives, and playbooks for regional and local markets
• Oversee the development of global VM guidelines and reference materials to support consistent and effective campaign implementation
• Ensure alignment between visual merchandising frameworks, brand storytelling, and commercial objectives

Interior Merchandising & Brand Expression:

• Own global interior merchandising principles, including planogram logic, brand code evolution, and in-store storytelling
• Ensure consistency of brand expression while allowing for appropriate regional adaptation
• Guide the development of launch collateral and in-store graphics standards

Theatre, Hospitality & Special Activations:

• Define global approaches and principles for theatre, hospitality, and experiential moments
• Establish global frameworks for pop-ups, special activations, and events across markets
• Ensure high-visibility initiatives align with brand values, aesthetics, and commercial objectives through clear guidance and governance

Sephora & External Retail:

• Define global brand expression principles for the Sephora environment and other external retail partners
• Partner with internal and external stakeholders to evolve visual presence within retailer constraints

Tools, Units & Production:

• Define global standards for top-of-counter units and merchandising tools
• Partner with LVMH Beauty Merchandising and Purchasing teams on development and production frameworks

Regional & Local Market Launches:

• Lead and coordinate VMSD workstreams for local and regional market launches, including shop design, development, and buildout, in partnership with regional teams
• Set up and vet local and regional vendors in architecture, millwork, construction, project management, and print.
• Ensure regional launches are delivered in alignment with global brand standards and visual merchandising frameworks

What you will learn (and/or achieve) in the first 6 months:

• Establish credibility as global owner of VMSD frameworks and governance
• Lead the development of the future new store concept in partnership with an external architecture firm and the founders
• Build strong working relationships across Creative, Retail, and regional teams
• Lead the evolution and rollout of the current retail expression in support of the new brand platform

Physical Requirements:

• Must be able to remain in a stationary position on average of 7.5 hours/day
• Light to moderate lifting may be required
• While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard

PROFILE

You can/have 12-15+ Years of Experience in a related field:

• Project Management Skills – Ability to lead multiple projects from initiation, through concept into execution
• Leadership Skills – Ability to motivate and focus colleagues on goals and objectives
• Analytical Skills – be able evaluate personal and departmental successes/failures and determine next steps on a given project
• Experience with Branding Initiatives and Consumer Marketing Strategies
• Knowledge in Department and Industry standards
• Creative and Managerial agility
• Adobe Suite (InDesign, Photoshop)
• Microsoft Suite (Word, Excel)

You are:

• Agile: Anticipate and champion change
• Collaborative: Communicate and dream with others
• Growth Minded: Seek opportunities that offer the chance to be a curious creator
• Accountable: Take ownership of actions and responsibilities
• A Strategic Thinker: Implement new ideas from data and insights to create the unexpected
• Driven for Results: A relentless pursuit to achieve business objectives, drive revenue and contribute to organizational success

WHAT WE OFFER YOU

Training & Development and Culture

• Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
• Opportunities for networking and building relationships with LVMH Community and Network
• Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups

Mental Health Support

• Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
• Free 24/7 confidential mental health support

Paid Time Off and Flexibility

• Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays
• Two fully-remote weeks throughout the year to encourage flexibility; additional holiday weeks remote

Fertility and Family Planning

• Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
• Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
• Travel & lodging for those who can’t access care
• Back-up dependent Care and Tutoring

Fresh and LVMH ‘Perks’ and Discounts

• Fresh In-Store Discounts and Gratis
• LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
• Pre-Tax Commuter Benefits through Wage Works
• Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)

Health Care

• Medical, dental and vision

Retirement and Additional Benefits

• 401k with Company Match + Additional Employer Contribution at eligibility

Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.

The salary range for this role is $190,000 - $250,000 USD.

This role is based in New York City.

All your information will be kept confidential according to EEO guidelines.