Senior Director, Strategic Demand

Who are we?

Since Day 1, KIND has had a vision for a kinder and healthier world. A world in which people never have to choose between what tastes good, feels good, and does good when it comes to their snacking.  

Our iconic KIND® bars – made with real, recognizable ingredients – sparked the growth of an entirely new healthy snacking category back in 2004. Now, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient – like nuts or whole grains – and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners. 

We’re looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you’re looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.

The Senior Director, Strategic Demand & Digital Sales leads Nature’s Bakery’s enterprise demand and commercial strategy functions, owning Strategic Revenue Management, Category & Customer Marketing, and Sales Planning & Operations. This leader drives profitable growth by optimizing pricing, promotion strategy, trade investment, portfolio architecture, and demand planning across all channels and customers.This role also has P&L ownership of the digital sales channel (DTC, 1P, 3P), ensuring eCommerce execution supports broader commercial and revenue objectives.

Key Responsibilities

Strategic Revenue Management

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Own enterprise Strategic Revenue Management, including pricing architecture, promotional effectiveness, trade investment optimization, and price-pack architecture

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Develop revenue growth frameworks balancing volume, mix, margin, and customer investment strategies

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Evaluate ROI of pricing and promotional programs to optimize trade investment and commercial returns

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Embed SRM principles into annual planning, portfolio strategy, and commercial decision-making

Category, Customer Marketing, Sales Operations & Digital

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Own Category Strategy and Customer Marketing to strengthen sell-in, sell-through, and customer engagement

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Translate brand and portfolio strategies into actionable commercial plans and customer narratives

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Oversee Sales Planning & Operations, including forecasting processes, planning routines, and performance reporting

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Lead digital growth spanning assortment strategy, promotional planning, content optimization, and performance analytics

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Align digital investments with enterprise revenue, margin, and portfolio priorities

Team Leadership

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Lead and develop a multi-functional team spanning SRM, Category & Customer Marketing, Sales Planning & Operations, and Digital Sales

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Establish clear priorities, operating rhythms, and performance standards

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Build organizational capability in commercial analytics, revenue optimization, and demand planning

Qualifications

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10+ years of experience across sales, revenue growth, go-to-market, or customer strategy roles, within CPG

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Demonstrated expertise in Strategic Revenue Management, including pricing, promotional effectiveness, trade optimization, and portfolio architecture

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Strong financial and analytical acumen balancing revenue growth, margin performance, and investment effectiveness

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Exposure to digital commerce models, incl. Amazon, and understanding of key digital growth and profitability drivers

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Experience leading teams and developing talent within cross-functional organizations

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Strong communication and influencing skills translating complex analysis into clear business actions

The Good Stuff – Benefits
Our team members' physical and mental health is important to a thriving workplace. That’s why we offer the following benefits to full-time employees:

• Medical, dental, and vision insurance offered for eligible employees

• 401(k) plan with a company match that vest on day 1 of eligibility

• Paid vacation

• Paid time off

• Holiday pay (11 days)

• Paid short-term disability

• Paid life insurance

• Banfield Pet Insurance Discounts

• Wellness Benefits and Discounts

• Employee Assistance Program

Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $190,000 to $240,000. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

What KIND offers

• 401(K) or RRSP's with generous company match

• Flexible Paid Time Off. Choose what works best for you, including summer hours. Paid parental leave.

• Excellent health, dental & vision insurance, with options to fit you & your family’s needs

• Company paid disability and life insurance to provide income protection

• Your health is important! Our wellness strategy focuses on mental and physical wellbeing via programs like Employee Assistance Program, a wellness subsidy, healthy food options and gym facility in HQ.

• Casual office dress code– feel free to wear your KIND gear

• Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher

• Training & tuition reimbursement program, because continuing to learn matters and we support your development

• A dynamic, ambitious, fun and KIND work environment

• Charitable Donation Matching: KIND matches your charitable donations up to $1000 annually through our donation matching portal.

EEO

At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace, and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.

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