Senior Director, Product Management, Viewer Experience

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, with more than 120 million people using our products every day. The Viewer Experience organization owns how people discover, choose, and enjoy content on Roku—from the iconic Home Screen and navigation, to Live TV and Sports, to The Roku Channel and our mobile apps.

We're looking for a Senior Director of Product Management to lead the teams responsible for Roku's core viewer experiences. Reporting to the VP of Product Management & UX, this leader will own the strategy and execution for our Home Screen, key content destinations, and mobile/companion experiences.

You'll operate at the center of Roku's most important decisions: balancing what viewers want, what our partners need, and what's best for the long-term business. You'll work closely with teams across AI personalization, subscriptions, advertising, design, and engineering to define what's next for streaming on Roku.

This is a highly visible, cross-functional role with the opportunity for outsized impact.

For California Only - The estimated annual salary for this position is base pay between $450,000 - $550,000 annually, with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

Product Strategy & Vision

• Define and drive the long-term strategy for Roku's viewer experience across the Home Screen, OS navigation, Live TV and Sports discovery, The Roku Channel surfaces, and mobile apps.

• Set clear priorities that balance viewer needs, partner requirements, and business outcomes.

• Champion a user-first approach that guides design, engineering, and business teams toward simple, high-quality experiences.

• Establish decision frameworks that clarify trade-offs (e.g., advertising vs. subscriptions vs. simplicity) and ensure decisions stick across the organization.

Cross-Functional Leadership

• Lead and mentor a team of senior PMs and directors across multiple surfaces and geographies.

• Partner deeply with engineering, UX, data science, AI personalization, Ads, and Subscriptions to deliver cohesive, platform-level solutions.

• Serve as a primary product decision-maker on complex tradeoffs spanning revenue, engagement, personalization, and usability.

• Build trusted relationships with senior stakeholders and represent the viewer's voice in key forums.

Execution & Product Delivery

• Drive major product releases across Roku OS surfaces and mobile apps, from concept through launch and iteration.

• Ensure product goals are grounded in data, experimentation, and real consumer insights.

• Build and maintain a culture of accountability, operational excellence, and high-velocity iteration within your teams.

AI & Personalization

• Integrate AI- and ML-driven personalization in ways that materially improve viewer discovery, retention, and satisfaction.

• Partner with Roku's AI and data science teams to define how recommendations, ranking, and browsing should work across Roku's surfaces.

• Ensure our use of AI is understandable, trustworthy, and aligned with Roku's brand and viewer expectations.

Organization & Talent Development

• Recruit, develop, and retain a world-class product management team.

• Set high standards for product thinking, communication, user-centricity, and cross-functional collaboration.

• Foster a culture of clarity, curiosity, and strong product judgment.

Stakeholder Influence & Communication

• Communicate strategy, priorities, and results to senior executives and cross-functional partners.

• Provide crisp, unambiguous direction that accelerates progress and reduces churn.

• Represent the Viewer Experience organization in executive reviews and other high-visibility forums.

We're excited if you have

• 15+ years of product management experience, including 8+ years leading product teams in high-scale consumer tech or platform environments.

• A track record of delivering large-scale consumer experiences across multiple surfaces (TV, mobile, or web).

• Deep understanding of user behavior, content discovery, and information architecture in complex ecosystems.

• Experience working with AI/ML or data science teams on recommendations, ranking, search, or other personalized experiences.

• Strong product instincts with the ability to simplify complexity, make tradeoffs, and drive alignment.

• Technical fluency and a history of building strong partnerships with engineering leaders.

• Exceptional written and verbal communication skills, including experience presenting to senior executives.

• Experience influencing and aligning large cross-functional organizations toward a shared vision.

• A passion for building products that viewers love and that create long-term business value.

Why this role matters

This role will shape how more than one hundred million people navigate and enjoy their entertainment every day. You will define the next generation of streaming discovery on Roku, guide some of our most important surfaces, and work at the intersection of content, AI, advertising, and subscriptions.

If you're excited by high-scale consumer products, complex tradeoffs, and leading teams through ambiguity, we'd love to talk.

#LI-LM1

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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